I had the opportunity to listen and speak with David Meerman Scott through a private telephone session he hosted for Duct Tape Marketing Coaches on the New Rules of Marketing and PR. Below, are some key points that may give you a fresh perspective on how to enhance your credibility online.
1. The old ways to get noticed were to buy expensive advertising and beg the media to write about you and your products. The best way to get noticed today is to publish great content online.
2. Don't talk about what your products and services do. Instead talk about how you solve problems for your customers.
3. Be enthusiastic and have fun. People want to do business with people they like.
4. Don't rely on spamming the media with your press releases and PR pitches.
5. Use press releases to reach buyers directly.
6. Comment on blogs, forums and chat rooms (but don't talk about your products and services).
7. Read the popular books in your market and write a review on Amazon. Use your real name and affiliation.
8. Shoot a short video and put it up onto YouTube
9. Know what search terms people are using to find products and services like yours and create content that search engines will reward with high search engine rankings.
10. Don't be egotistical. Nobody cares about you and your products. Your buyers care about themselves and solving their problems.
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