Article Sphere Logo
 
"Marketing Direct" Article
 Article Directory Home All Categories Business Marketing Direct

5 Ways Camera Verification Puts You Ahead Of The Mail House Competition

By Expert Author: Rick K | Article Abstract
Word Count: 514 words | Views: 88 view(s)
Let's face it... everyone has inkjets, inserters, tabbers, laser printers, offset/web, etc. As a matter of fact, trying to offer these as an incentive to mailing customers would just get you some funny looks. Your clients would just say, “Of course you have those... you’re a mailhouse.”

What NOT everyone has is CAMERA VERIFICATION! You might ask why you need this, especially if none of your customers have asked about it (believe me, if they aren‘t asking for it yet, they will be soon.

But it’s not always the customer requests that should prompt you to get involved with new technologies. The primary reasons for installing camera verification would be increased production SPEED, ACCURACY, and REDUCED LABOR COST! These are the back-end qualities that make a mailing company great, but generally aren’t directly seen by the clients. How does camera verification help you accomplish this?

1. Do you ever need to match-up documents, statements or paperwork that has variable personalized information on it? If so, you can only run production so fast because your operators have to "spot check" to be sure documents match. Spot checks slow you WAY DOWN, costing additional labor, time and money! Plus, mis-matches that are not discovered can get you into big trouble!

2. Do you ever take non-window envelopes with personalized information from the inserter straight to the inkjet? Camera verification can help you inkjet inline with your inserter, and be sure the envelope matches it's contents every time, without spot-checks that kill productivity.

3. Do you have jobs where the paper stock changes throughout the run, to match specific criteria? Do you ever have cover stock that changes based on variable criteria? How do you know the correct paper stock is being pulled from the correct printer drawer or collator pocket? Camera verification can proof this automatically, at full speed, and shut down the system if the wrong stock is used, OR if there is a mismatch of materials.

4. Do you ever spot check to be sure booklet signatures and pages have been collated in the right order? Camera verification can do this automatically!

5. Has your client ever asked you for PROOF that you correctly processed their order? If they have, then that’s a good thing. They’re asking you to do something not all mailers or printers can do... something you can do with camera verification. You can read OCR or barcode or even text on documents "in process", then read the finished product on the output conveyor and generate reports that prove everything was done correctly, all variable data matches correctly, and that everything in the customer's file was processed. No missing pieces, no duplicates, no mis-matched information!

Everyone can do variable data now....but the one thing NOT everyone can do yet is run variable data jobs at the full production speed of their equipment, with 100% accuracy that they can PROVE! Save labor, save time, get the fastest ROI available for production equipment, and best of all—BEAT YOUR COMPETITORS!
Rick K

About the Author/Author Bio

Adresser Based Systems keeps their customers on the cutting edge of Mailroom Equipment and Address Printers at http://addresserbasedsystems.com

Article Source: http://www.articlesphere.com/Article/5--Ways-Camera-Verification-Puts-You-Ahead-Of-The-Mail-House-Competition/183151

Article Tags: camera verification, mailhouse equipment, mailroom equipment

Article Submitted: 2009-03-25 | This Article has been viewed 88 times.

Rate Article

More "Marketing Direct" Related Articles

 
 

Listed below are more articles related to the above article from the "Marketing Direct" article category.

People interested in the above article "5 Ways Camera Verification Puts You Ahead Of The Mail House Competition" are also interested in the related articles listed below:

 
When it comes to marketing strategies often it is the simple ideas that are most overlooked and yet are the most effective things to do. Here are a few strategies that are easy to implement but can make an impact in your marketing efforts.
Do you own a small business? Are you struggling to get recurring business from your existing consumer base? If these are questions that you need an answer to the following 8 successful direct marketing methods may just transform your company and help you become a successful small business overnight.
The natural tendency in uncertain economic times, and with the government announcing new plans and tactics every other day, is to cut back on all expenses for your business. Often businesses will cut back on their promotional expenditures, including direct mail campaigns. This is a big mistake.
If you are just starting out on direct mail marketing, you need to read up on a lot of marketing articles so that you can know at least on a conceptual level what direct mail marketing is all about. There are a lot of very informative and detailed marketing articles out there on the Internet that you can learn from. However, there is still no substitute to actually trying it for real. Marketing in real life is the best teacher you can hope for to instruct you in all the little nuances that reading cannot teach.
There’s more to designing your direct mail than a great layout and enticing content. No matter who designed your ad for you, it all boils down to one thing – if it gets opened and read. And it all depends on the envelope printing that came with it.
SMS Marketing is growing as best method of marketing world widely. SMS marketing is first time available in market in 1996 and now this is one of easiest way to connect with people. In SMS marketing, bulks of numbers are gathered to send a message to all of them. This all done by automated software and anyone can get them from internet.
The goal of every marketer is to sell enough products or services to cover costs and make a good deal of money that's in the clear. However, this is much easier to dream of than it is to actually accomplish. There are many methods of marketing a product and overall the success of the marketing campaign is what spells the success of the product even more so than how the product or service can change your life.
 
Article Directory Home All Categories Business Marketing Direct
 
 

Can't find what you're looking for? Try Google Search!
 
(We serve worldwide - Locations updated as at Friday, 18 December 2009 11:31 pm , Singapore)
United States of America, USA . United Kingdom, UK (England, Scotland, Wales, Northern Ireland) . Canada . Afghanistan . Albania . Algeria . American Samoa . Andorra . Angola . Anguilla . Antarctica . Antigua & Barbuda . Argentina . Armenia . Aruba . Australia . Austria . Azerbaijan . Bahamas . Bahrain . Bangladesh . Barbados . Belarus . Belgium . Belize . Benin . Bermuda . Bhutan . Bolivia . Bonaire . Bosnia-Herzegovina . Botswana . Brazil . British Virgin Islands . Brunei Darrusalam . Bulgaria . Burkina Faso . Burundi . Cambodia . Cameroon . Cape Verde . Cayman Islands . Central African Republic . Chad . Channel Islands . Chile . China . Christmas Island . Colombia . Comoros . Congo . Congo (Dem. Rep.) . Cook Islands . Costa Rica . Cote d'Ivoire . Croatia . Cuba . Curacao . Cyprus . Czech Republic . Denmark . Djibouti . Dominica . Dominican Republic . East Timor . Ecuador . Egypt . El Salvador . Equatorial Guinea . Eritrea . Estonia . Ethiopia . Falkland Islands and Dependencies . Faroe Islands . Fiji . Finland . France . French Guiana . French Polynesia . Gabon . Gambia . Gaza . Georgia . Germany . Ghana . Gibraltar . Greece . Greenland . Grenada . Guadeloupe . Guam . Guatemala . Guinea . Guinea-Bissau . Guyana . Haiti . Hawaiian Islands . Honduras . Hong Kong . Hungary . Iceland . India . Indonesia . Iran . Iraq . Isle Of Man . Israel . Italy . Ivory Coast . Jamaica . Japan . Johnston Atoll . Jordan . Kazakhstan . Kenya . Kiribati . Korea (North) . Korea (South) . Kuwait . Kyrgyzstan . Laos . Latvia . Lebanon . Leeward Islands . Lesotho . Liberia . Libya . Liechtenstein . Lithuania . Luxembourg . Macau . Macedonia . Madagascar . Malawi . Malaysia . Maldives . Mali . Malta . Marshall Islands . Martinique . Mauritania . Mauritius . Mexico . Micronesia (Federated States) . Midway Islands . Moldova . Monaco . Mongolia . Montserrat . Morocco . Mosquito Coast . Mozambique . Myanmar (Burma) . Namibia . Nauru . Navassa Island . Nepal . Netherlands . Netherlands Antilles . New Caledonia . New Zealand . Nicaragua . Niger . Nigeria . Niue . Norfolk Island . Northern Mariana Islands . Norway . Oman . Pakistan . Palau . Palestine . Panama . Papua New Guinea . Paracel Islands . Paraguay . Peru . Philippines . Pitcairn Islands . Poland . Portugal . Puerto Rico . Qatar . Reunion . Romania . Russia . Rwanda . Ryukyu Islands . Saint Helena . Saint Kitts and Nevis . Saint Lucia . Saint Pierre & Miquelon . Saint Vincent & The Grenadines . Samoa . San Marino . Sao Tome & Principe . Saudi Arabia . Senegal . Serbia . Seychelles . Sierra Leone . Singapore . Slovakia . Slovenia . Solomon Islands . Somalia . South Africa . Spain . Sri Lanka . Sudan . Suriname . Swaziland . Sweden . Switzerland . Syria . Taiwan . Tajikistan . Tanzania . Thailand . Togo . Tonga . Transkei . Trinidad & Tobago . Tunisia . Turkey . Turkmenistan . Turks and Caicos Islands . Tuvalu . US Virgin Islands . Uganda . Ukraine . United Arab Emirates . Upper Volta . Uruguay . Uzbekistan . Vanuatu . Vatican City (Holy See) . Venezuela . Vietnam . Wake Island . Windward Islands . Yemen . Yugoslavia . Zaire . Zambia . Zimbabwe
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Chinese (Simplified) Chinese (Traditional) Croatian Czech Danish German English Estonian Filipino Finnish French Galician Greek Hebrew Hindi Hungarian Icelandic Indonesian Irish Italiano Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Dutch Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Spanish Swahili Swedish Thai Turkish Ukrainian Vietnamese Welsh Yiddish