A Short History of Twix and Snickers Chocolate Bar

 By: Tauqeer Hassan
Twix and Snickers are both famous chocolate bars around the world. Twix is a butter cookie topped with a thick layer of caramel and the whole bar covered in dairy milk chocolate while Snickers is a chocolate bar with peanut butter and topping of caramel covered in dairy milk chocolate.

Twix was created by Mars Limited in the UK back in 1967 while Snickers is a product of US based Private Corporation - Mars, Incorporated which is also one of the world's largest food and confectionary manufacturers.

Twix chocolate bar was available in 1979 in the US wrapped in a gold colored wrapper with orange text and it was branded as the Twix Cookie Bar. Before Snickers was created, there was a very successful chocolate bar called Milky Way in the early 1920s in America. This brand allowed the creators - Ethel Mars and Frank to expand and improve new recipes for chocolate bars.

A period of continuing sales of Twix through the early 1980s suggested Mars, Inc were happy with the performance of their, in fact the chocolate bar was not performing quite as well at retail and the hunt was on for a replacement or improvement which in 1983 came about with the peanut butter Twix. There was very little changed in the Snickers brand during its first forty years of production except in 1968 when Mars were inspired to produce the Snickers mini candy bar sold in bags of a dozen labeled with 'fun size'.

Snickers brand sparked a controversy in recent years with advertisements perceived to be homophobic, when two mechanics are seen sharing a Snickers and accidentally kiss when reaching the middle. The last major controversy related to Twix brand occurred in 2007 when Mars, Inc in Europe started replacing the whey used in their candy bars with animal rennet. This resulted in large protests and negative press publicity against Mars, Inc by vegetarians who were previously loyal to Mars candy because it was vegetarian.

Twix brands was also revised to compete in the ice cream space with frozen Twix bars making their way into supermarket and mall ice cream vendor ice boxes. Snickers had also introduced their branded products including the Snickers Ice Cream Bar. All of these products were well received at that time and either continued in production or withdrawn after the promo ended.

The sales Twix and Snickers chocolate brand have increased outside their traditional markets and they have been very positively received in every part of the world.

Twix and Snickers chocolate bars have been a successful products throughout their history and their sales have continued to increase and they have become popular brands for their manufacturers.
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Snickers chocolate bar made and marketed US based Private Corporation called Mars, Inc. It is peanut butter nougat with caramel and peanut topping and dairy milk chocolate. Snickers is a popular chocolate bar sold around the globe and its annual sales is over 2 billion dollars. In the early 1920s, Mars Inc made a very successful chocolate bar called Milky Way. It was the most popular chocolate bar in America between 1927 and 1929. It also allowed the company to develop new recipes for chocolate candies. It took more than three years to develop Snickers and was released in the market in 1930.
Mars chocolate is owned by a US global corporation Mars Inc. which is a privately owned company. It was founded in 1920 by Ethel Mars and has become the one of the world's largest confectionary brands. The most famous are Snickers, Milky Way, Twix, Bounty, Skittles and of course Mars. Frank C. Mars and his second wife Ethel started a confectionary factory in 1911 in Tacoma-Washington known as the Mars Candy Factory. In 1920, the factory was relocated to Minnesota under the name Mar-O-Bar but the name failed to inspire the brand loyalty and was changed to Mars Inc. after incorporation.
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