Adwords Secrets Revealed - Search Query

Let me ask you, how would you like to be able to find out the exact phrase that the user typed in to the Google to find your ad? Well, let me tell you, Yes! you do want to know.

This Adwords Secrets Revealed trick is an absolute gold mine. Not only does it allow you to see the exact search query that the use used, but also, give you a huge list of new keywords and even more importantly, it gives you a huge list of negative keywords. Which can save you a fortune.

Before we begin with this Adwords Secrets Revealed, I want you to be aware that this article does not cover the basics of running a Google Adwords account.

OK guy, lets get stuck in:
This amazing Adwords tool is a feature that not many marketers are speaking about, in fact, I’ve not heard of any marketers speaking about it. But for those of you that know me, know that I much rather all of the Adwords Secrets were revealed. I, like you once had to struggle and find all of the secrets out the hard way, hopefully, by me showing you all of these Adwords Secrets, you wont have to go through that steep learning curve yourself.

Let get you set up.
This part is easy as pie. Just follow the step by step instructions below, and you can’t go wrong.

Login to your account
Select ‘Reports’ from the tabs near the top
Select ‘Create a new report’

OK, now that we’re inside, lets go deep :-)

Report Type - Select ‘Search query performance’.

Settings
Enter the specifics of how you want to track the search query. Let take a look at these in more detail:

Level of detail:
This section allows you to select which area you want to track. Adwords gives you four options. Ad, Ad Group, Campaign and Account. Depending on which option you choose, will determine which options you can select from drop down menus later in this section.

Note: I always separate my search network and content network in to different Adgroups. So for me, the best option here is ‘Ad Groups’, as I can focus on the Adwords Adgroups that are search network only. This allows me to run very targeted reports.

View (Unit of Time):
Simply, add the unit of time that you want to run your reports. I normally set this to
‘Daily’. But this will be determined by how you want to run your own campaign.

Date Range:
Select the date range that you want to view.

Campaigns and Ad Groups:
This is where it starts getting good. Adwords allows you to select whether you want to run the report for everything associated under the umbrella of the ‘Level of Detail (selected earlier)’. Or, even better than that, you have the option of selecting the exact campaign or Adgroup that you want to focus on. Once again, this depends on what option you selected within the ‘Level of Detail’ drop down menu. This is a great way of getting really targeted with your stat tracking.


Advanced Settings (Optional)

Add or Remove Columns:

This section basically allows you to select which areas of your Adwords campaign you want to view within the report. Simply check the columns that you want to use and deselect the columns that you don’t want to use.

Generally I tend to leave this option alone, as the default options are good enough.

Filter Your Results:

One of the things that I love about Googles Adwords is that they go out of there way to allow you to create your own customized setups, and this section really does give you complete control. In this section Adwords allows you to customize the exact criteria for your report. E.G - only show reports that have greater than 1000 impressions.

Here is a list of the following criteria:
Search Query
Ad Distribution
Ad Group Status
Campaign Status
Impressions
Clicks
CTR
Avg CPC
Cost
Avg Position

Google also allows you to select more than one filter, which means that you can have multiple filters per report. Simple click on ‘Add Another Restriction’ to add an additional filter.

Templates, Scheduling and Email

Name Your Report:
Simple, what do you want to call this report?

Template:
If you would like to save this as as new template then check the check box. A new template basically means that you can use this report to create another report of the back of it. E.G, you want to run the exact report but with one section different.

This can be very handy for quickly creating new reports.

Scheduling:
Adwords report Scheduling allows you to decide how often you want your new report to run. If you decide to check this option, then Adwords will give you three options - Every Day, Every Monday, First Day of Every Month. Once again, this allows you to create an even more targeted report.

Email:
For all of you who are busy and on the road a lot. why not get this report sent direct to your inbox. This feature for me is a must. I run so many campaign, the more automated it is, the better. Simply by checking this one check box will save you having to keep coming into account and search for the report. Adwords also give you the option of attaching the report to your email as a .xml, .cvs, .csv(for excel), .tsv and .html file type. Yet another great feature from the Adwords guys.

Once you have setup your report to be exactly as you like, click on the ‘Crete Report’ button to the bottom right of the screen. The will save your report, and will be instantly accessible from the ‘Main Reports’ section, where you will be able to come anytime and view the latest search query phrase tat your visitors are using.

So there you have it. yet another one of the Adwords Secrets Reveled. This one secret is a must for anyone who wants to make a profit with google. You need to be able to know what keyphrase are wasting you money. Once you find out, simply ad them as your negative keywords and start saving now.

To get even more Adwords Secrets Revealed, Download my FREE Ebook. Packed with Killer tips, Tricks and Adwords secrets:
www.secrets4adwords.com


Thanks for reading.
I hope that this article was helpful for you.


Kind regards
Jeff Spires

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