If you’re looking for a new and different way to get your company’s message across, consider aerial advertising.
It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment.
Think about the myriad of ads you see and read on a daily basis. There could be hundreds, when you consider the newspaper advertising, the ads on the radio and television, and billboards.
Now think about the ads you have seen and ask yourself how many you remember. Maybe you remember the nearly naked woman, but anything else? Do you even remember the product she was selling? Do you remember the ads you saw for energy drinks and jewelry?
It’s likely the answer is no. But you might likely remember that plane flying over the beach last summer. You remember what it looked like, what it sounded like, and – best of all – you remember the banner it was towing. That’s because aerial advertising is one of the best uses of advertising dollars. People remember the message they see when it’s towed behind a plane.
Why do people respond well to airplane advertising? It’s likely due to the novelty factor. We are bombarded with more traditional advertising, but plane advertising is novel and unique. It’s unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone.
Here’s what we know – people remember anything that’s unique and different. If it makes them look skyward, if it makes a noise and it if presents a message that’s short and sweet, it will be remembered. Airplane advertising is effective because it employs all these techniques.
Consider these interesting facts about plane advertising. According to recent studies:
* 89% of those surveyed said they remembered the airplane messages more than 30 minutes after the airplane was out of sight.
* 79% of those surveyed said they remembered what the airplane banner was advertising
* 67% were able to retain at least half of the airplane advertising message.
Other forms of advertising might bring in numbers for each of these categories that are at the 50% rate. That is, about 50% of consumers will remember a billboard or magazine ad, but not 89%. Often, you remember seeing an ad, but can’t recall what the advertising was for. Clearly, that isn’t the case with aerial advertising.
And why is that again? Novelty, novelty and more novelty. It’s fresh, different and interesting. People focus on it because it’s fresh and different and when they focus on it, they remember it. They can recall it when asked later. They think about the product or service advertised and, when they recall it later, they might seek out that product or service. That’s called good advertising.
Business owners should consider the novel and unique approach that airplane advertising can bring. If the goal is to be noticed and remembered, plane advertising ensures just that.
Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising Inc., www.arnoldaerial.com/ is one of the many companies that provide such services.
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