Social networks are a great resource for your web campaign. Social networks offer free advertising, greater exposure, and a voice in the community.
Social networks are free to join, and you may create multiple accounts. This is effective for building your personal network. When creating accounts, create an account for the company owner/expert, the company as a brand, and key staff members. Link your accounts to a network together, and then get out there and grow.
Most social networks have a search tool that will allow you to search for business contacts. Find and network with businesses and individuals whom you already know personally and professionally, and then with industry related businesses and professionals. Creating a large network within each social network site will give your web presence a farther reach than your company website alone. Members search around their personal networks and the networks of their contacts. When you are mutually connected with other business and individuals, their members will come across your listing as they are searching their contacts personal network. This works well for you also; search around on your contacts networks to find more contacts to add to your own network.
Many social networks give you the ability to post remarks, comments, and questions to other members. This will give you the opportunity to openly communicate with members, as these comments are left for open viewing of all members. Personal and professional comments and remarks are acceptable on social networks. The fun of social networking is the personal touch. Don't spam member's comments with ads about your company. Remember the goal is to gain more contacts, so make sure to keep your listing approachable. Don't make your social network a copy of your website. If a member decides to visit your website after viewing your network listing and find the same information, they may be disappointed.
Here are five popular social networks. While all social networks are similar, each one has it's own setup and guidelines. They are easy enough to figure out and navigate. Take a little time to access the dynamic of each network, and act accordingly. Be creative and have fun.
Myspace: http://www.myspace.com/
Friendster: http://www.friendster.com/
Face Book: http://www.facebook.com/
Rollyo: http://www.rollyo.com/
BOOMj: http://www.boomj.com/
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