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Web analytics is the process of quantitatively analyzing how your visitors/customers interact with your website and various other online elements of your organization including components like email newsletters, advertising campaigns, discussion boards and forums as well as your online marketing initiatives.
In this article, Billy talks about optimisation of landing pages to achieve high web traffic conversion rates. He goes on to explain the measurement techniques used to iteratively refine landing pages for improved performance. Copy is absolutely crucial to not only delivering a great customer experience on your website but also converting all that traffic. This is true for traffic that originates from organic search as well as pay per click advertising.
One of the best ways of web marketing is to analyze the traffic that you already have in your website. Inorder to meet the expectation of the visitors of your website, you will need to get a clear idea about who is visiting your website, from where there are visiting and which page of your website they visit more.
Wouldn’t I be so great if you could know who are visiting your website, how they come to know about your website and most importantly which page of your website they prefer more and from which page these visitors are exiting the website and why? These are valuable information for any online business inorder to tweak their website to meet the customer expectations.
Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is.
Understanding and using web analytics. In recent years, website marketers were concerned with increasing hits and the stickiness of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a holdover from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.
In my last article, ‘Web Analytics – Getting It Right’, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was about success. This article shows that no matter how hard you try, you can still get it wrong. This is a story about failure.
