Apple has always been a mover in the technology field, ever since its active role in the genesis of the personal computer. Despite their phenomenally successful iPod line, until now, Apple has not been successful in obtaining their share of the cell phone market. With the introduction of their cell phone, Apple has launched one of the trendiest and coveted gadgets on the planet.
Steve Jobs' announcement at the January 2007 MacWorld conference that an Apple cell phone, better known as an iPhone, was in the process of being developed inspired excitement and anticipation throughout the world. The idea of a device that has the ability to double as both a cell phone and an iPod was awe-inspiring. Prior to the release of Apple's cell phone, there was a lot of press and media hype surrounding the functions, capabilities, and price of the iPhone. By the time the gadget was actually released on June 29, 2007, consumers were lining up to purchase their own Apple cell phone. The device, which is approximately the size of an iPod nano, comes in three colors thus far: black, white, and platinum. More colors and visual options could be in the gadget's future.
Apple's iPhone is much more than just a device that makes and receives phone calls while being able to play music. Users of iPhones can also send text messages, find sites on the Internet, watch videos and movies, store iTunes, and receive and send emails. How does such a small gadget do all of these things? Many people don't care, so long it the iPhone works.
AT&T and Apple stores have had a monopoly on iPhone sales since they were introduced on June 29th. Only in late 2007 will the cell phone be available worldwide. Known for its ability to meet customer needs, it was not a surprise when Apple introduced its phone.
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