I recently extended a challenge to a writing group. The challenge was to write and submit as many articles as possible to article directories online during the month of January. I was surprised to learn that some writers had never heard of article directories. So here's my crash course for writers: Article Marketing 101.
WHAT is an article directory?
An article directory is a website that contains a database of articles. These articles are categorized by topic on the website. An article directory is a place where authors submit their articles. It is also a place where publishers can find free articles pertinent to their publishing needs; in exchange they place your bio and [active] links with your article when they publish it.
HOW do I submit my articles to an article directory?
The process of submitting articles is simple. First, you'll need to create an account with the directory (this is usually free). Once your account is approved and activated, you'll be able to submit your articles.
WHO approves my articles?
Article directories are normally maintained by human editors. Every article is read and checked by these editors and then must be approved. (Remember to read and follow the article directory's terms!)
WHEN are my articles displayed?
Normal wait time can range from one day up to two weeks. On average, my articles are usually approved within 5-7 days.
WHERE are my articles used?
Your articles are used in many venues. Sometimes an editor who is short an article for her monthly newsletter will search, find, and print a relevant article from the article database. One lady I know that runs an article directory has had several print publications use articles from her database, and is marketing it more and more towards the print publishers now.
WHY would I want to give away my articles for free?
Submitting your articles to an article directory has tons of benefits. Not only do you get free marketing benefits from it, but you get lots of exposure. You can position yourself as an expert. It's a mutual win-win situation, for both you and the publishers that get to use your articles.
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