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Article Marketing - The Free Way to Advertise a Web Site

By Expert Author: Linda Pogue
Word Count: 452 words | Views: 237 view(s)
Web site developers and Internet marketers have several choices for advertising their Web sites, including a free way to advertise a Web site called article marketing. First, they can use Google AdWords, which is a pay-per-click method. Unfortunately, for the uninitiated, this method can mount up thousands of dollars in cost very quickly. It is best to stay away from pay-per-click until you have learned the in's and out's of Google's advertising system. Another method is to purchase banner ads on other, relevant Web sites, but this can be expensive, depending on the site you choose to advertise on. Article marketing eliminates this expense, since you are trading your time for advertising instead of paying for advertising.

For those Web developers and Internet marketers who are operating at a minimum budget, pay-per-click and banner advertising costs can be too high. However, the free alternative, method of advertising a Web site, article marketing, is a highly effective, free method of advertising.

To get an increase in visitors to the Web site, write several articles on the same topic with a link in the author bio box to the Web site. Each article, while still relevant to the topic, should discuss a different aspect of the topic. Some gurus suggest as many as 30 different articles for each Web site. Others claim one good article is enough. Web masters and Internet marketers will have to determine for themselves which way to go with this. One suggestion is to create a group of different articles pointing or linking to the same Web site, then write another group linking to the same Web site when visits start to taper off.

Article marketing, while free, is not necessarily the easy way to go. The articles written will have to meet the writing standards of the article publisher in order to be published. Be sure to read the terms of service for the publisher account when signing up for an account, and follow their instructions to the letter. Otherwise, articles will be refused. It also takes time, especially at first. Practice in writing articles will decrease the time factor, though.

Don't expect to make a hit with every article. Some articles will go viral, with readers flocking to the article and following through to click on the link to the Web site. Others will languish in the listings, with few, if any, readers. There is no way to tell in advance which will do well and which will not. For this reason, it is important to write as many articles as possible on topics relevant to the targeted Web site. The links to the Web site from articles written to promote it will also help with the ranking of the Web site.
Linda Pogue

About the Author:

Article marketing is an excellent tool for beginning developers and marketers to use to in promoting online properties. For more information on how to use article marketing to promote a Web site for free, visit Article Marketing: Make a Living at Home. To learn more about finding a niche to promote, visit Niche Marketing: Make a Living at Home.

Article Source: http://www.articlesphere.com/Article/Article-Marketing---The-Free-Way-to-Advertise-a-Web-Site/186531

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