Article marketing is simply writing an informative article on your subject and then sending your reader on to where they can get more information. You are usually NOT selling in an article – you're providing information. Try thinking of it as a conversation between yourself and a friend. Let's say a friend asks you for your opinion on which state is better to retire in, Arizona or Florida. You give your own opinion and then tell your friend that you found this great website that explains all about your choice. So you give your friend the url of this website and send them there for more information. Voilla!! Article marketing! It's really as simple as that! Here are some more tips for your article marketing.
- Make your article easy to read by breaking it up into short paragraphs or bullet points.
- Make it short and keep it simple. The best articles are between 300-500 words. We are a generation of instant gratification, and if the information your readers are looking for isn't divulged quickly, they will move on without even reading the entire article!
- Use a title that grabs a readers attention and makes them want to know more – intrigue them.
- Put your main keyword in the title of your article.
- Make sure your keyword in in the first sentence of the body of your article and no more than a 3-5% density throughout.
- If your article title is in the form of a question – make sure to ANSWER that question in the body of your article – don't leave your readers hanging!
Use your main keyword as anchor text in your resource box. Most article directories allow 2-3 links in the resource box of your article. Link to your sales page using your main keywords in addition to your product.
Always remember to provide useful information. Provide enough information to your readers – make them feel as though they have gained something by reading your article. Remember that conversation with your friend? You gave your opinion and probably backed that up with several reasons why you think one state is better for retirement than the other. Remember that in your article marketing. You let your friend make their own decision, but sent them to a location that backed up your choice. No selling until the resource box!
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