The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them.
DIRECTORY
Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author's website. This results on increased traffic as sites link up across the World Wide Web. Enter "link exchange software" or "article directory software" into a favorite search engine for help with each.
TEACH A COURSE
Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales and website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.
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It has long been said that 80 per cent of sales are made after the 7th contact. It is not a coincidence that the huge portion of sales-people who earn just a mediocre income usually only manage to make 1 or 2 contacts to each prospect. Brian Tracy mentions in his seminars that 80 per cent of sales people never contact the same prospect more than a few times. He also quotes stats stating that 80 per cent are in a constant state of looking for the next job and desperately failing at their present job. Under normal conditions a relationship needs to be developed over several contacts.
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