Be Ready For The Millennials Or Be Ready To Find A New Line Of Work | Real Estate Career

Be Ready For The Millennials Or Be Ready To Find A New Line Of Work

 By: Bubba Mills
“Shoot low boys, they’re ridin’ Shetlands.” - Lewis Grizzard

Interesting quote, huh? And kind of funny, too, when you picture a bunch of big, burly cowboys coming over the hill bumbling along on little horses.

Of course, the message is pretty simple: sometimes you have to adjust your strategy to win. And one group you’ll need to adjust for is coming over the proverbial hill: millennials - those born between 1981 and 1997. And yes, they’re riding Shetlands. Put more simply: they’re different. And if you understand those differences - and adjust your aim - you and your bottom line will be just fine.

Why adjust? For one, millennials now outnumber the baby boomer generation. That makes them the single largest generation ” 75.4 million strong.

But even more important than their numbers is what they’re preparing for: buying homes. According to Trulia’s 2017 housing report, 83% of millennials say they plan on buying and 72% are looking to buy in 2018.

Another report from Nielsen and the Demand Institute says Millennials will spend around $2 trillion on home purchases in the next five years. Today, there are only about 13 million millennial households in the U.S., but by 2018, that number will rise to 22 million.

Plus, a report from Mizuho Securities says first on their wish lists: a house first, then a car, and then retirement.

And Better Homes & Gardens’ annual survey of trends in U.S. homeownership found that millennials are paving their own paths in homeownership based on their budgets, timeline and needs. They’re replacing big-budget homes and expensive renovations with patience, frugalness and practicality.

Better Homes & Garden report also found:

1. 64 percent say the ideal sized home is about 2,100 square feet
2. The same percentage want renovated kitchens
3. 60 percent want renovated bathrooms
4. 59 percent want deck or patio space
5. 25 percent call a professional for renovation help - the rest are do-it-yourselfers.

So my suggestion is start now to learn all you can about millennials, particularly how to work with them. Here are my tips:

1. Upgrade your digital world. Refresh your website with the latest options and extraordinarily helpful information. Drop the hard sell and focus on what will help visitors with their real estate needs. Also adopt an aggressive social media presence. Research shows well over 80 percent of millennials use Facebook and the vast majority also has accounts on Twitter, Instagram and Snapchat. And make sure everything you do digitally works on mobile devices. Millennials live on them. As for content, think about ways to market yourself via video.

2. Be easy to find. One word: search. Younger buyers start by searching the internet. Money you put into search engine optimization will likely be worth it. Also, register on local business directories and review sites.

3. Location, location, location … must be about neighborhoods. Millennials like lively communities near local businesses, restaurants and public transportation. Emphasize hotspots nearby and know details of neighborhoods.

4. Think less about selling and more about educating. Few people like to be sold to and this is particularly true of millennials. Instead, they want information “ plenty of useful, helpful information. Remember, they grew up with information at their fingertips. They know its value and they’ll respect those who offer it freely. So forget the hard sell and spend more time listening and then educating.

Because I began with a quote, I’ll end with one, from Confucius: “Those who do not think and plan long ahead will find trouble right at their door.”
Author:
Artice Source: http://www.articlesphere.com
loading...

Related Articles in Real Estate Career

People interested in the above article are also interested in the related articles listed below:

Let’s get to why you’re reading this in the first place: to become an amazing salesperson. What actions do you need to make habits to become that amazing salesperson? And equally important, how do you make those activities actual habits so that they’re second nature?
It is no doubt necessary for Sun Valley real estate owners to tighten up their belts. However, this should not be the reason why they should not appreciate the beauty surrounding them. Living comfortably and happily is more about the quality than it is about the price or cost of living.
loading...

More in Real Estate Career

Recent Articles

Excellent, Larry. Thank you for taking the new article directory technology and making it work to the max. I encourage everyone to keep contributing and contributing regularly. I can attest to the fact that this site is already a strong directory in a field of many. Kudos to Larry!

Matthew C. Keegan
The Article Writer

 
I find it a delight to use both as an author and a publisher. It is full of nice little surprises that make the whole process of writing, reading and publishing articles a complete delight. This is one that comes out tops and beats the rest hands down.

Eric Garner
Managing Director
ManageTrainLearn.com

 
I did a Google search and came across your site. It was exactly what I was looking for and was elated to find such a broad range of articles. As I am launching a free magazine in a small town in Florida, I wanted to be as resourceful as possible while still being able to provide some content that is interesting and well written. Your site has all the variables in the mix. Excellent Site hitting all the notes in the scale sort of speak.

Mo Montana
Florida, USA

Article Topics

 
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.
العربيةБългарскиCatala简体中文繁體中文ČeštinaDanskNederlandsEnglishEestiSuomiFrançaisDeutschΕλληνικάAyiti kreooliעבריתHindiMagyarBahasa IndonesiaItaliano日本語한국어LatviešuLietuviųNorskPersianPolskiPortuguêsRomânРусскийSlovenskýSlovenskiEspañolSvenskaไทยTürkçeУкраїнськаtieng Viet