With the explosion of streaming video on the internet, there are more and more enquiries on how to make a good video. First of all, what does the word ‘good’ mean? A ‘good’ video actually means a video that is engaging, thought provoking and persuasive at the same time. Quite a tall order, don’t you think?
If you are into online selling of products and services, the one question uppermost in your mind would be how to showcase your products to prospects and clients in a way that needs minimum effort but has maximum impact. Business promotion videos can be of different types. You could use them to explain your business model, enumerate the benefits of your product or showcase success stories through effective customer testimonials.
According to a report in The New York Times, over 75 per cent of internet viewers in the United States watched online videos on a regular basis! Video related content makes up more than half of the information on the ternet. Need further proof that people love video? YouTube! This website contains only online videos and it is the fourth most visited website in the world!
Video creates immediate rapport between the sales person and the prospect. It effectively transmits your sincerity, depth of knowledge and commitment to the program you are promoting. In the past, marketers depended heavily on text messages to get them new customers. They printed glossy magazines by cartloads, sent away newsletters written by experts and printed sales letters that cost them millions of dollars. Yet, a good percentage of the effort and money going into these marketing strategies went kaput! Brochures ended up in trash bins and sales letters were often found below coffee cups.
In case you did not know it, streaming video is the next big thing in Internet marketing. It has been hailed by internet experts and marketing gurus as the sales tool of 2008. There’s reason for that. Surveys show that streaming video reviews convert at 3-5 times the rate of text reviews. We are talking about three times the return at less than half the investment.
Will videography take over from photography as a matter of evolution? Or can the two survive side by side as individual art forms? Linguists estimate that there are about 5,000-6,000 different languages spoken in the world today, but we see in only one language: photography... or should that be videography?
Television is an extremely attractive and appealing medium. It has the power to captivate millions at once. But it is not always possible to carry a TV wherever we go. Circumstances sometimes may not allow us to reach out to a TV to watch our favourite shows. In these cases, iTV has given man an immense power to stay connected to the world with which he can catch up through his Computer itself.
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