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Blogging A Small Business

By Expert Author: S Porter | Article Abstract
Word Count: 518 words | Views: 35 view(s)
People have always looked for a good way to communicate, and through time the most important advances have always been better ways for people to talk to each other. Today there are dozens of different ways for people to get in touch with each other, but the internet is king for talking with many people at once. Chat rooms, bulletin boards, email, blogs and instant messages are all available along with everything from Twitter to Facebook, and each one has its purpose. Blogs are great for small business to get word of mouth circulating through the public by starting a conversation with many people. They also have several different functions to get customers to your website and buying your products.

The first and most important thing that a blog will do for your business is to introduce you to the public and get the ball rolling. Blogs are giant social conversations that involve lots of people, and those people know lots of other people, and so on. If you are offering a product or service, this is the perfect medium to get people fired up about it and inspire them to tell others. Most small businesses survive by word of mouth advertising, and blogs provide that for free.

The second big advantage to using blogs is the increased traffic to your website. Including a link to your website along with your post will help customers find you after reading your blog post. If you have a brand name that matches your website URL, then including a link with your post is a no-brainer. Your website link will remain on that blog post forever, and people will continue to find it for months and years after you posted it. The more blog conversations you participate in, the more of your links will be out there for people to find and in turn find you.

The third part of blog posts is their usefulness in getting your website to score well in the search engine results. The more links you have pointing to your site from other sites, the more important the search engines think your website is. You may even find your website on the front page of Google for your keyword after many conversations on blogs. Scoring high in the search engines will give you the largest amount of customers and getting there with blog posts is completely free. Companies that rank high in the search engines usually have to pay SEO companies thousands of dollars a month, and those SEO companies work their magic through blogs.

Through the years advances in communication have come faster and faster. There is no telling what the next big thing will be, but blogs are it for now. I started my blog several years ago and it has revolutionized my business, not to mention making lots of new friends that I otherwise wouldn’t have met. If you own a small business and you want to make it into a large business, don’t underestimate the simple little blog!
S Porter

About the Author/Author Bio

I have worked in the health and dental care fields for many years. The cost of covering a family with regular health insurace has risen far faster than wages can keep up with. I now use my blog to work with a company called Ameriplan that offers a discount program to help lower health costs.

Article Source: http://www.articlesphere.com/Article/Blogging-A-Small-Business/187167

Article Tags: small business, blogging

Article Submitted: 2009-05-21 | This Article has been viewed 35 times.
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By now I'm sure you know quite a bit about blogging, unless you've lived under a rock for the past few years. Nearly everybody has a blog these days, most just for fun but many to see if they can make a few dollars online with them. Or, at least get some attention! Well I'm here to tell you it isn't really easy to make money with a blog, but it certainly can be done.
I know the word blogging itself can sound a little odd, especially if this is your first time hearing it. You might even be confused as to why people seem so crazy about blogging. But what is blogging anyway, and why are many getting addicted to it?
Nowadays, everyone from celebrities to regular people are blogging like there’s no tomorrow. But if you have no idea what I’m talking about, I’d be glad to explain blogging to you! Fear not. You don’t need any special skills on computers or social media to understand blogging.
It’s easy to make money blogging. It doesn’t matter whether you’re a 9-to-5 worker or a full-time housewife. It doesn’t even matter whether you’re still in school or a dropout. As long as you have decent writing skills and access to the Internet, there’s no end to the cash-making possibilities.
You can make fast money online even when you can't write by outsourcing the writing to someone. A 500-word article will cost you about US$4. You can set a budget of US$50 a month for nine to 10 articles and this will last you about four weeks as you just need to post one article every three days on your blog. For topics, you can go to other bloggers and see what they write. Get ideas but don't copy their content!
It's important to get people to read your blog posts. Learning a few copywriting techniques can increase your readership. By applying just one copywriting technique, you can boost your readership by up to 100 per cent and more.
A blog is essentially an online diary where you can digitally write your views, thoughts, feelings and anything that you would want people to read. Web logs come in distinct styles, data formatting, and settings, contingent on the preference of the user. Many blogging sites, provide built in features such as hyperlink, direct texts, images etc. Many blogging sites, even allow for you to put video and mp3's on your blogs.
 
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