Article Sphere Logo
Main Article Categories
Alternative Medicine
Arts And Entertainment
Automotives
Beauty
Business
Communications
Computer And Technology
Disease And Illness
Finance
Food And Beverage
Health And Fitness
Home And Family
Home Based Business
Insurance
Internet And E-Business
Legal
News And Society
Pets And Animals
Product Reviews
Real Estate
Recreation And Sports
Reference And Education
Self Improvement
Shopping
Travel And Leisure
Women Health And Fitness
Women Interests And Issues
Work At Home
Writing And Speaking
All 511 Categories
  
"Business" Article
 Article Directory Home Business

Business Lead Generation

By Expert Author: Pintoo Albert
View Summary | Submitted: 2008-07-14 | Word Count: 404 words | Views: 82 view(s)
 Pintoo Albert

Business Lead Generation, as the term suggests, is the process by which a business finds prospective customers who may be benefited by its products/ service.

The process and nature of lead generation is dependent upon the buyer’s decision making. Though lead generation can be done in many different ways, the core strategies can be divided into the following types:-

 Broadcast and
 Concentration

One of the most common forms of the broadcast method of lead generation is advertising. Here the nature/ benefits of the product/service are communicated to a large group of prospective customers.

In the Concentration method, the business identifies and narrows down the set of prospective customers and then communicates the features of their products/services to them. This method is at work in the case of trade shows and market segmentation. In fact trade shows are held for the single purpose of bringing together compatible businesses, that is, two businesses where the requirements of one business can be fulfilled by the products or services of the other.

Moving on from the above two core processes of lead generation are ‘branches’ which are more specifically tailored for different media and businesses. These are:-

- Telemarketing
- Direct Mail
- Email marketing
- Web marketing (Search Engine Optimization/ Internet Media buying)
- Seminar or Training
- Whitepapers or Product Literature and
- Publicity and Public Relations

Whereas Direct mail still continues to be used but with its increasing reach and influence, the internet has become a goldmine of opportunities. Keeping this trend in mind, business organizations are using greater percentage of their marketing budgets for online marketing.

Nowadays business organizations can also utilize the services of lead generation agencies. These agencies specialize in providing pre-qualified leads to businesses. Such agencies are very effective because the leads provided by them have a higher chance of conversion. Since these agencies specialize in lead generation, they are better at the job. They have exhaustive databases of potential leads and are very efficient at matching businesses according to their products and requirements. They help in reducing the time and resources spent on generating leads, because they have a better awareness of the requirements of different organizations.

Lead generation helps a company to determine its pricing per lead basis. The companies have the freedom to select the service/product, they would like to offer based upon the prospect’s business. They can target a particular market segment or geographical area for leads. They can pay on the basis of the leads they receive.

About the Author/Author Bio

Pintoo
Business Lead Generation - Callbox helps businesses increase sales by generating pre-qualified sales leads and appointments that shorten the sales cycle in acquiring and retaining new customers. pintoo.albert@gmail.com

Article Source: http://www.articlesphere.com/Article/Business-Lead-Generation/154950

Article Tags: business, advertising lead generation, appointment setters, business process outsourcing, business lead generation, b2b appointm
 
 
This article has been viewed 82 time(s).

More "Business" Related Articles
 

Listed below are more articles related to the above article from the "Business" article category.

People interested in the above article "Business Lead Generation" are also interested in the related articles listed below:
Find out how Lincoln Cheng made Zouk into one of the best clubs in the world!
“When I travel for work, checking out other clubs, people will ask me where I am from. When I say Singapore, they’ll ask, ‘Is that in China?’, but when I tell them that I run Zouk, everyone knows!”
As a sales trainer, I spend a lot of time in front of crowds, and sharing stories is an important part of what I do. When I’m speaking with people, I don’t just share with them my success stories. I talk about the mistakes that I’ve made along the way, too - like, for example, the time when I was a rookie in sales and tried to build a rapport with a customer by commenting on the lovely desktop photo of that person’s two sons...only to find out that the boys were actually girls.
The phrase strategic HR management or strategic HRM and corporate video productions are on more and more executives’ lips these days. But what do they really mean? There is no single short, snappy definition of the terms. Instead, many people find them easier to understand by envisioning what it looks like in action when they watch your company’s video production.
Mass Spectrometry is an analytical technique that identifies the chemical composition of a compound or sample based on the mass-to-charge ratio of charged particles. The design of a mass spectrometer has three essential modules...
It is that time of the year! Before you know it, companies will start planning their corporate event parties for the coming holidays. These parties are usually done on behalf of the employees to spark moral and teamwork. So you are probably wondering how to plan a corporate event party? Well, a good rule of thumb is to start the planning stages 4-6 months prior to the date. If you are anticipating over 125 guests, then you will require more resources and this timeframe should be stretched from 6-9 months instead.

 View Business Popular Articles | View Business Top Authors
Article Directory Home Business

Can't find what you're looking for? Try Google Search!
(Search in 23 languages: English, Spanish, Japanese, Arabic, Italian, German,
Chinese Simplified, Chinese Traditional, Dutch, Korean, Portuguese, Russian, Greek,
Swedish, Romanian, Polish, Norwegian, Finnish, Danish, Czech, Croatian, Bulgarian)
 
 
(We serve worldwide - Locations updated as at Sunday, 07 September 2008 06:23 am , Singapore)
United States of America, USA . United Kingdom, UK (England, Scotland, Wales, Northern Ireland) . Canada . Afghanistan . Albania . Algeria . American Samoa . Andorra . Angola . Anguilla . Antarctica . Antigua & Barbuda . Argentina . Armenia . Aruba . Australia . Austria . Azerbaijan . Bahamas . Bahrain . Bangladesh . Barbados . Belarus . Belgium . Belize . Benin . Bermuda . Bhutan . Bolivia . Bonaire . Bosnia-Herzegovina . Botswana . Brazil . British Virgin Islands . Brunei Darrusalam . Bulgaria . Burkina Faso . Burundi . Cambodia . Cameroon . Cape Verde . Cayman Islands . Central African Republic . Chad . Channel Islands . Chile . China . Christmas Island . Colombia . Comoros . Congo . Congo (Dem. Rep.) . Cook Islands . Costa Rica . Côte d'Ivoire . Croatia . Cuba . Curacao . Cyprus . Czech Republic . Denmark . Djibouti . Dominica . Dominican Republic . East Timor . Ecuador . Egypt . El Salvador . Equatorial Guinea . Eritrea . Estonia . Ethiopia . Falkland Islands and Dependencies . Faroe Islands . Fiji . Finland . France . French Guiana . French Polynesia . Gabon . Gambia . Gaza . Georgia . Germany . Ghana . Gibraltar . Greece . Greenland . Grenada . Guadeloupe . Guam . Guatemala . Guinea . Guinea-Bissau . Guyana . Haiti . Hawaiian Islands . Honduras . Hong Kong . Hungary . Iceland . India . Indonesia . Iran . Iraq . Isle Of Man . Israel . Italy . Ivory Coast . Jamaica . Japan . Johnston Atoll . Jordan . Kazakhstan . Kenya . Kiribati . Korea (North) . Korea (South) . Kuwait . Kyrgyzstan . Laos . Latvia . Lebanon . Leeward Islands . Lesotho . Liberia . Libya . Liechtenstein . Lithuania . Luxembourg . Macau . Macedonia . Madagascar . Malawi . Malaysia . Maldives . Mali . Malta . Marshall Islands . Martinique . Mauritania . Mauritius . Mexico . Micronesia (Federated States) . Midway Islands . Moldova . Monaco . Mongolia . Montserrat . Morocco . Mosquito Coast . Mozambique . Myanmar (Burma) . Namibia . Nauru . Navassa Island . Nepal . Netherlands . Netherlands Antilles . New Caledonia . New Zealand . Nicaragua . Niger . Nigeria . Niue . Norfolk Island . Northern Mariana Islands . Norway . Oman . Pakistan . Palau . Palestine . Panama . Papua New Guinea . Paracel Islands . Paraguay . Peru . Philippines . Pitcairn Islands . Poland . Portugal . Puerto Rico . Qatar . Reunion . Romania . Russia . Rwanda . Ryukyu Islands . Saint Helena . Saint Kitts and Nevis . Saint Lucia . Saint Pierre & Miquelon . Saint Vincent & The Grenadines . Samoa . San Marino . São Tom?& Príncipe . Saudi Arabia . Senegal . Serbia . Seychelles . Sierra Leone . Singapore . Slovakia . Slovenia . Solomon Islands . Somalia . South Africa . Spain . Sri Lanka . Sudan . Suriname . Swaziland . Sweden . Switzerland . Syria . Taiwan . Tajikistan . Tanzania . Thailand . Togo . Tonga . Transkei . Trinidad & Tobago . Tunisia . Turkey . Turkmenistan . Turks and Caicos Islands . Tuvalu . US Virgin Islands . Uganda . Ukraine . United Arab Emirates . Upper Volta . Uruguay . Uzbekistan . Vanuatu . Vatican City (Holy See) . Venezuela . Vietnam . Wake Island . Windward Islands . Yemen . Yugoslavia . Zaire . Zambia . Zimbabwe
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.
Template Design by Internet Marketing Singapore | Internet Marketing
302 Found

Found

The document has moved here.

Apache/2.2.9 (Unix) mod_ssl/2.2.9 OpenSSL/0.9.8b DAV/2 mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/5.0.2.2635 Server at www.articlesphere.com Port 80