The advantage of using classified ads to market your business is that it's a system that most people are familiar with. This makes it easy to get started.
The disadvantage is that unless you have a system, it can quickly become more time consuming than necessary. Also, without proper planning, you won't know which ads are working, where you've posted or anything else.
To make sure that you get the most from ad writing, you need to develop a system. If you are using classified ads as a bum marketing technique, then this is crucial because you will write and post a lot of ads.
Once you get your system in place though, then it will only take you a few minutes to a couple of hours a day to maintain it.
Here are four things you need to decide:
1. How many ads will you write each day?
The more ads you write and post, the more money you can make. It's the Law of Averages. Setting a quota of ads each day will help you reach your goals, as well as help you consistently market your business.
I would recommend that you try to write and post at least five ads per day. This is called the "Internet Marketing Rule of 5." Once you get started, it won't take you very long each day to write and post your ads.
2. Where will you submit your ads?
There are tons of classified ad sites where you may submit. You want to select those ads sites that will help you get the most traffic and sales. Although you'll need to do some research here, it will be worth it because you won't waste your time posting your ads to the wrong sites.
3. What tools will you use to post your ads?
Use a good text editor to write your ads and include those things you need to post to the classified site within the text file.
If possible, find software to help you post your ads and speed up the process. Search for ebooks that teach you how to write and promote with classified ads. The more you know about writing and promoting ads, the more likely you are to succeed with this promotional technique.
4. Use ad tracking and testing tools.
Don't waste your time on ads that don't work. Test each individual element of your ad from your headline to your call to action. Find out what is working and what isn't.
It will take you a little time in the beginning to get this right, but it is worth it because you will get a better conversion rate on your ad. Once you have your system in place, you'll earn more money without any extra effort.
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