In the AIDA formula, the call to action is the last A. The purpose of the call to action is to get your visitors to do something: send for more information, click a link, sign up for your list, visit your site.
Before you even write your ad, you want to consider what action you want your visitors to take. This will influence what you will say in your ad.
Keep in mind that the call to action is a necessary, yet often neglected step in the ad writing process. You want your visitors to take action, and you want them to take a specific action.
Now, if you aren't familiar with the AIDA formula, you want to learn this formula and them use it to write your ads.
Here is the formula:
A - Attention - Get your reader's attention through the headline.
I - Interest - Build on the attention in the headline.
D - Desire - Create a desire for your product.
A - Action - Tell your readers what to do.
To create an effective call to action, you need to do two things: create a page on your website where your readers will go to take action. This page needs to only allow visitors to take one action.
The second thing you need is to decide what the specific action is you want your visitors to take. Once you decide what this action is, then you write your call to action.
Your call to action must be specific. For example, it's not enough to tell your visitors to visit your site. Give them a reason.
Don't say, "Visit my site." You need to say "Visit my site to get my 23 page report on how to..."
In other words, what you want to do is to put details into the call to action. Make the wording as short, clear, and crisp as possible. Don't give your readers any other options. Also, don't try to sell them anything. Selling in your ad is the easiest way to fail.
Use every element of the AIDA formula in your ad. Using this formula will help you write ads that make the sale.
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