Closing Gifts: Are They Necessary? Or Worth It?

 By: David Reinholtz
Don't sweat the small stuff. This is perhaps the oldest notion in life, and the same can be said for business, but in the real estate market, whether you're a real estate agent, broker, or another rung in the ladder, this is perhaps the most competitive market we have seen and that means that it's definitely necessary to sweat the small stuff.

And the small stuff includes closing gifts for clients.

Why closing gifts for clients? What's the idea behind that?

It can be easy to think that closing gifts for clients are not even worth considering, especially given that they will be spending their time and energy and focus on their new home, moving in, getting rooms painted to their personal tastes, or any number of other activities that help make a house a home, so why even bother with this little, almost insignificant step?

The answer is simple: impact. While the closing gift doesn't have to be any great shakes, clever and thoughtful items will mean that the client will think of you for weeks, and months, every time he or she steps into his or her new home. This will lead -in more cases than not, for certain- to the most important and impactful marketing technique available, which is word-of-mouth marketing.

People want to feel as though they are thought of as more than just a client, more than simply a number or a means to achieve a bonus or a paycheck or some other monetary measure. They want to feel unique and special and when they do, the impact can have a long-lasting effect on them and the people around whom they surround themselves.

Imagine the following scenario: Your clients are hosting their house warming party. Fifty of their closest family and friends are attending, viewing the house, complimenting them on what a great, special deal they got, and when they start talking about the process and the people involved in it, they talk mostly about you. Whether you're an agent, or a broker, or another rung in that proverbial ladder, your name comes up first and foremost and they glow when they talk about you.

"Oh, you have to see what he (or she) got for us as a closing gift. Totally unexpected and it made the entire process so enjoyable." Followed by, "When you're ready to start looking for a new home, you must contact him (or her)."

Simple gifts, not extravagant

We're not talking about extravagance here, we are talking simple, inexpensive closing gifts that will have that memorable impact on your clients, especially when they finally settle into their new home. Many people will immediately think of champagne as the perfect closing gift, but will that have the same impact as something else? Probably not. Champagne is meant to celebrate a wondrous event, such as buying a new home, but they won't by popping the cork in your office, nor should you expect or encourage that.

What do most homeowners need when they settle into their new home? In the modern environment of home ownership, many do-it-yourselves turn to Home Depot or Lowe's for additions, new appliances, or paint or other necessary items that will make their new home their own. Gift cards of $30 from these places can have an impact on a person; it's thoughtful, it's personal.

How about a gift card plus a six-pack of toilet paper. This isn't exactly a pricey item, but it is certainly something most people need when they move into their new home (imagine all of the new homeowners who bring in their first round of boxes and furniture, turn to one another and ask, "Dear, do you remember where you packed to toilet paper?" and the look of lost confusion that follows. This kind of gift will be remembered.

How about a self-inking stamp with their name and new address on it. What a great way to welcome them into their new home, and new address and a way that they'll remember and think of you every time they send out a letter.

It only takes a small gesture

None of this is about large, expensive items, but rather smaller gestures. That's what matters when it comes time to close on a home. If you want to be the one that's remembered long after the closing, then a closing gift is the way to go.
Artice Source:

Related Articles in Real Estate Career

People interested in the above article are also interested in the related articles listed below:

Let’s get to why you’re reading this in the first place: to become an amazing salesperson. What actions do you need to make habits to become that amazing salesperson? And equally important, how do you make those activities actual habits so that they’re second nature?
Sometimes you have to adjust your strategy to win. And one group you’ll need to adjust for is coming over the proverbial hill: millennials - those born between 1981 and 1997. And yes, they’re riding Shetlands. Put more simply: they’re different. And if you understand those differences - and adjust your aim - you and your bottom line will be just fine.
It is no doubt necessary for Sun Valley real estate owners to tighten up their belts. However, this should not be the reason why they should not appreciate the beauty surrounding them. Living comfortably and happily is more about the quality than it is about the price or cost of living.

More in Real Estate Career

Excellent, Larry. Thank you for taking the new article directory technology and making it work to the max. I encourage everyone to keep contributing and contributing regularly. I can attest to the fact that this site is already a strong directory in a field of many. Kudos to Larry!

Matthew C. Keegan
The Article Writer


I find it a delight to use both as an author and a publisher. It is full of nice little surprises that make the whole process of writing, reading and publishing articles a complete delight. This is one that comes out tops and beats the rest hands down.

Eric Garner
Managing Director


I did a Google search and came across your site. It was exactly what I was looking for and was elated to find such a broad range of articles. As I am launching a free magazine in a small town in Florida, I wanted to be as resourceful as possible while still being able to provide some content that is interesting and well written. Your site has all the variables in the mix. Excellent Site hitting all the notes in the scale sort of speak.

Mo Montana
Florida, USA

Article Topics

Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.
ArabicBulgarianCatalanChinese (Simplified)Chinese (Traditional)CzechDanishDutchEnglishEstonianFinnishFrenchGermanGreekHaitian CreoleHebrewHindiHungarianIndonesianItalianJapaneseKoreanLatvianLithuanianNorwegianPersianPolishPortugueseRomanianRussianSlovakSlovenianSpanishSwedishThaiTurkishUkranianVietnamese