Article Sphere Logo

Cold Calling Does Not Work: Find Out Why

By Expert Author: Chris Stinson | Article Abstract
Word Count: 361 words | Views: 125 view(s)
Most people who are in sales are very familiar with cold calling because this is how they make their living. Cold calling has a low success rate, you may come across a solid prospect every now and again but more than likely they will control the process, not you, and will virtually eliminate any power that you have.

What are some of the reasons managers make their sales reps waste their time on cold calling? Let's take a look:

* It is an inexpensive way to find new customers.

* They think that most account executives are not going to be at their company for the long term and they know that investing in a marketing campaign will take away from their year end bonuses regardless if it effective or not.

* They do not have to invest in a lot of training for the rep because somebody with general knowledge of what they are selling can sit down and write a script whether it is effective or not.

Most of the time what happens is the rep will get sick and tired of the cold calls and move on to greener pastures. Many companies thank this is the norm so training the rep to find better more effective ways of marketing will be passed along on to other companies.

Cold calling is an old school tactic that could have been effective in past years now that technology and information is readily available most people will look for themselves to find a product. Everybody gets pounded with a relentless array of marketing and they have become desensitized to a product that can save them money or help with productivity.

At the right moment if you can keep your message in front of a prospect you will be fresh in their minds and they will be more likely to ask for a meeting.

There are many ways to find new leads without cold calling you just have to be creative. Becoming a recognized expert in your field will make prospects come to you and make it easier to sell. Cold calling can be eliminated and once you do this than your income will increase and you will become more effective.
Chris Stinson

About the Author/Author Bio

DefaultValue@ThisisdefaultValue.usersshouldfillininformation.com

Article Source: http://www.articlesphere.com/Article/Cold-Calling-Does-Not-Work--Find-Out-Why/84569

Article Submitted: 2007-04-14 | This Article has been viewed 125 times.

Rate Article

More "Sales Teleselling" Related Articles

 
 

Listed below are more articles related to the above article from the "Sales Teleselling" article category.

People interested in the above article "Cold Calling Does Not Work: Find Out Why" are also interested in the related articles listed below:

 
IQR believes that time-tested sales skills combined with innovative technology provide your telemarketing campaign with a unique advantage over your competition. We offer several technological solutions for your telemarketing campaign that can be combined with live sales and marketing options. Our telemarketers undergo a rigorous training process that ensures your telemarketing campaign's success. We competitively recruit sales professionals from a wide variety of business backgrounds to work on our clients' accounts. In the hiring process, we look for employees who have warm and pleasant phone voices.
We all know that you can’t earn your commission until you make the sale. Furthermore, you can’t make the sale without the order, and you can’t write the order until you have a product presentation scheduled. Finally, you can’t have a presentation until you make the infamous CALL to schedule the appointment.
Do you have an effective cold calling script that makes you feel confident when you pick up the phone? Or are you afraid and feeling like your telephone weighs twenty pounds? A key to building confidence and overcoming the fear of the phone is to have an effective cold calling script.
From the traditional point of view, cold calling conversations should constantly lead towards making sale. We’ve been given only one path to follow, and that’s getting a “yes.” This is why our language and energy feels stilted. We aren’t being genuine, and we aren’t inviting the other person to tell us the truth about where they stand.
Lear step-by-step sales scripts have done a lot to give selling a bad name. Not because they don’t “work.” Some people who use cold calling scripts actually do make some sales. The problem is, even if you’re a good-hearted businessperson, scripts make it almost impossible for you to avoid sounding like a “salesperson.” And this is a serious problem. Because most people respond to a sales agenda with something like, “Uh oh, I’m about to be sold something. How fast can I get this person off the phone?”
Let's say you're at your office and you're working away. Your phone rings and someone says, “Hello, my name's Mark. I'm with Financial Solutions. We offer a broad array of financial solutions. Do you have a few minutes?” What would go through your mind when you hear this pitch? Probably the same thing your prospects are thinking when they get a cold call from you. In other words, “How can I get this person off the phone as quickly as possible?”
Most small to medium sized companies actually limit the amount of business their customers do with them. I know this sounds crazy, even unbelievable as no one in their right mind would restrict and limit customer purchases. The problem, of course is that it happens unintentionally. In fact, I'll bet it's happening in your business right now.
 
Article Directory Home All Categories Business Sales Teleselling
 

Can't find what you're looking for? Try Google Search!
 
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Chinese (Simplified) Chinese (Traditional) Croatian Czech Danish German English Estonian Filipino Finnish French Galician Greek Hebrew Hindi Hungarian Icelandic Indonesian Irish Italiano Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Dutch Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Spanish Swahili Swedish Thai Turkish Ukrainian Vietnamese Welsh Yiddish