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Expert Author: Owen M | Submitted: 2008-07-11 | Word Count: 512 | Views: 12 One of the most important parts of a marketing tool like an 8.5 x 11 brochure is its ad copy. Go ahead and read yours. Study its content if you’ve got everything going perfectly. There are many ways in which you could take this part of your brochure. It doesn’t matter whether you have a small size, a large one or just the standard 8.5 x 11 brochure. The idea here is that you’ve got to talk or write clearly in order to be understood.
Expert Author: Barry A. Densa | Submitted: 2008-07-09 | Word Count: 1100 | Views: 6 The only measure of a copywriter's talent... is how much and how fast he can sell his client's product! Not too long ago I was approached by a marketer who had a product idea - just the idea mind you. And he wanted to hire me to develop it... market it... sell it... and everything in-between. The reason being - he didn't have the time to do it himself. My first thought was... now here's a man after my own heart - lazy as the day is long, and dying to be rich and famous without lifting a finger.
What does it really take to get great results from your direct mail? I’ve just published two Copywriting Secrets reports, one stuffed full of amazing copywriting secrets, and the other stuffed full of words, powerful, direct marketing, catalog and Internet marketing words and headlines. While I feel that these reports are necessary to get great results from all of your marketing efforts, there are several things that come first.
Expert Author: Philip Yaffe | Submitted: 2008-07-03 | Word Count: 1829 | Views: 14 William Shakespeare was unquestionably one of the world's greatest poets and playwrights; his way with words was inimitable. So what can this incomparable genius of evocative fiction teach us about writing clear, concise non-fiction? You'd be amazed!
Expert Author: Robert Johnston | Submitted: 2008-07-03 | Word Count: 481 | Views: 15 Writing advertising copy that grabs people’s attention and convinces them to take action is difficult, no doubt. But you can do it by following the guidelines given here... Great advertising copy always captures people’s attention, touts benefits, keeps people interested and causes action.
Expert Author: Katie Marcus | Submitted: 2008-06-16 | Word Count: 680 | Views: 111 Would a long sentence like this really grab your attention at first glance if I were trying to sell you something? Probably not, if you are like most people, you skim advertisements; you do not read them word for word. The first three phrases of this article will be more effective in an ad rather than explaining the fine print to a customer.
Expert Author: Kale McClelland | Submitted: 2008-06-15 | Word Count: 460 | Views: 118 If you are trying to write copy that is effective, one of the most important things that you must do is work to trigger an emotional response or reaction within your reader. This is essential whether you want to make a sale or you are working on a lead. No matter who you happen to be marketing your product or service to, human beings are the ones reading your copy and they often make purchases and decisions based on their emotions. So, here are five important emotional triggers to use within your copy for maximum effect.
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