Dentist Marketing: Getting On Top On-Line

Being a dentist marketing consultant, I would say that all that matters in on-line dentist marketing is the development and growth of your own website. What I mean by this is that you should be getting lots of traffic into your own website and at the same time also getting lots of dental patients as well. You need to know the things that can help you improve your own website and make it effective. Then, everything else is just details in dentist marketing.

The Formula For Your Success!

T + C = Cash

This is the formula that I have come up with to put you on a winning side of the game. You want to make your life easier and enjoy seeing more and more patients from your on-line dentist marketing, right? If your answer is yes, then take note of this formula, because this is really going to be a great help for you in your business. Now let me tell you what those letters mean...

T stands for “Traffic”!

T is for “Traffic”. What does the word traffic mean here in dentist marketing? Traffic is the rate on how many people are coming in to your web page daily as they go over the Internet. But take note, I did not use the word “hits”, rather, I used the word “people”. These are enthusiastic and good people looking for the dental professional that they would like to do business with. And this is the reason why your web page should be built and presented in a way that it gives them what they want. Your web page must reach out to them in a way that it would be easy for them to choose you as their own dentist! From here, we go to the second part of the equation.

C stands for “Conversion”!

C is for “Conversion”. What does this “conversion” mean? Conversion means that the people visiting your website (or the visitors) becomes your patient! By this you “convert” people from being visitors to becoming your patients. In on-line dentist marketing, this is what you would really want, right? Know how to structure your own site to get people to enter their names and personal information, then they actually call your office and become your own patient! If you can't get people to be your patient through your website, then your website is all for nothing! Now let me go deeper on this conversion thing. Let's say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (which is a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you'll adding $2700 in cash to your practice (and this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month. Let's say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And now your gaining. Then top it off with an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 - $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Rewarding, isn't it?

So, in order to become highly successful in the business of on-line dentist marketing, just remember the equation: T+C=Cash. Build and improve your web page so that it would increase the people visiting your website, and make these visitors into your own patients!

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