Email Blast Marketing - Online Network Marketing Lead Generation Tip #3

 By: Andrea Kropp
The amount of income you can make in online network marketing is tied directly to how large you can build your email list and the value you provide in your communications. A fraction of your list subscribers will sign up into your primary business or buy products from you - but only after they have come to trust you and view you as a valuable source of information. The majority of the list subscribers will not join your primary business or purchase your products. However, based on the relationship you develop with them over time, you'll be able to market related goods and services to them.

The wide proliferation of the Internet and everyone's reliance on email as a communication for business and personal use opens up a whole new world of advertising that goes far beyond traditional methods. In the past, if you wanted to build a network marketing business, you had to get on the phone, call everyone you know, meet in person and hope referrals come in over time. Or you had to spend a lot of time and money putting out expensive ads, flyers, leaving business cards and so forth. It was very easy to exhaust yourself for very little return.

Now it's much easier to push a button and have your message reach hundreds, thousands or even millions of people. And it all arrives through one medium that they rely upon for the transfer of information back and forth. This creates vast opportunity as well a challenge. People receive A LOT of email. Here's some free online marketing tips to make sure recipients actually open, read and hopefully act on your messages.

1. Subject lines. This is the one thing you should probably invest the most time in and maintain the most flexibility in. This is the first and often last impression your target will see. Try different ones out and monitor your traffic and conversions carefully. This is the subject of various other articles on copy writing.

2. Be careful what time of day you send out email. Don't get into the habit of sending out email blasts when it is convenient for you. Build your messages and subjects so you can circulate them when people are likely to see them and open them. I'd recommend sending them NOT before 9:00 a.m. and not after 7 p.m. You want to avoid them being caught up and buried behind other email.

3. Email list management software. The market leaders are Aweber and GetResponse. These services allow you to establish and nuture unlimited different lists, send prewritten messages on a follow-up schedule to people by list and also send broadcast messages across lists. Both Aweber and GetResponse will report back to you the number of people that opened your email and how many clicked on any links embedded in the email. Your list is your lifeblood. You need a solution that provides solid reporting back to you so that you know what is and is not working. Also, ensure that you own the names on the list should you ever need to move to another provider.

4. Consider ready-made email marketing lists. These are established lists that allow you to send to their members. You are sharing this list with a lot of other people. But, this is a great way to get started while you build your own personal list. There are a lot of lists to choose from. Here are two that I have used that you may want to consider - ListJoe and ViralURL. The programs both let you easily get started from the git-go with access to large subscriber lists so you can get your message and name out immediately. Both are free to use but your best bet is their lowest level of paid account. The free versions require you to read others' emails sent through the networks to get credits for usage, and it will take a lot of time for you to build up enough credits for you to make an impact. For about $97 per year you can email thousands of people every few days.

Set up a SEPARATE, email account to use with these services. You will get A LOT of email and you won't want it clogging up your normal activities. Take the 10 minutes to set up a Gmail, Hotmail or Yahoo account or you will hate yourself later.

Both List Joe and Viral URL give you a great amount of of access to operate within their respective networks. Both have spent significant money in building included, powerful email marketing software that you simply can't get as an individual network marketer.
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