Article Sphere Logo

Email Marketing: Greening Supermarkets

By Expert Author: R Burko | View Article Summary
Word Count: 338 words | Views: 55 view(s)
R Burko

Email marketing is turning advertising green, by taking a dinosaur-like supermarket flyer advertising, and burying it below the earth's crust, leaving it to be rediscovered by cynical societies far into the future. You will no longer receive a fifteen pound newspaper filled with supermarket specials. What you will do, is sign-up for these specials so that they are delivered by email from your local or conglomerate grocery store. In so doing, these companies will be taking part in the social consciousness that is sweeping our globe, by directly targeting their customers, while also economizing spending.

Removing "the Sunday flyer" form social consciousness (and thankfully so), email marketing will be doing its part in reducing the use of paper, printing and taking that crucial step beyond recycling by not only saving paper and print altogether, but by reducing the energy expended in the recycling process. The same information provided on those flyers, will be delivered efficiently to customers' inboxes. With almost no energy expended, this allows valued customers to obtain the savings they want through e-coupons. Using email marketing instead of paper flyers will also send a message to them about your company's environmental concerns...everybody loves a socially conscious corporation.

Being environmentally conscious is being customer conscious.

So, appealing to your customers through social concerns means you are also saving money. Reducing the use of paper and print also means reducing the cost of marketing. Not only do Email marketing solutions assist you environmentally, but also financially. On top of this, you are telling your customers DIRECTLY, that you care about them AND the environment, all the while targeting your main customers and saving money in the process.

Email marketing solutions are the present and future of supermarket advertising. This is a critical and necessary step for any food merchant, supermarket franchiser, or grocer that is concerned with appealing to the consciousness of their customers, as the world continues becoming environmentally conscious. No more fifteen pound papers, no more paper piling up in your recycling bin. Email marketing solutions to the rescue!
About the Author/Author Bio

Robert Burko is the President of Elite Email, the complete email marketing package used by food merchants, supermarket franchisers, and grocers around the world. You can deploy a comprehensive email marketing solution for your supermarket franchise with a no risk free trial. Start harnessing the power of email marketing today!

Article Source: http://www.articlesphere.com/Article/Email-Marketing---Greening-Supermarkets/142487

Article Submitted: 2008-05-24 | This Article has been viewed 55 times.

Comments on this Article


More "Email Marketing" Related Articles

 
 

Listed below are more articles related to the above article from the "Email Marketing" article category.

People interested in the above article "Email Marketing: Greening Supermarkets" are also interested in the related articles listed below:

 
Email marketing software is on top of the two most pressing issues in today's world: being green and saving you money in tough economic times. These are two important factors when planning a social event or celebration. As a party host or planner, you have to be thinking of the most cost-effective ways to get your message to your guests. And, being environmentally friendly while doing it just makes you feel great!
Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands - or even millions - of individuals at one time and have them spreading your email message, promoting your business and generating income for you. It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.
E-Mail marketing is a good way to start making money at home. So, just what is involved with e-mail marketing? First, you have to have a way to build a list. A list is a collection of e-mail addresses to which you can send your marketing offers or a newsletter that includes offers of products.
Spryka Email Charger is a powerful bulk email marketing application for Microsoft Windows. Its an Email newsletter software that manages a mailing list and sends mass newsletter emailings, without incurring any recurring fees or monthly charges.
Spryka Email Charger is a powerful bulk email marketing application for Microsoft Windows. Its an Email newsletter software that manages a mailing list and sends mass newsletter emailings, without incurring any recurring fees or monthly charges.
Spryka Email Charger is a powerful bulk email marketing application for Microsoft Windows. Its an Email newsletter software that manages a mailing list and sends mass newsletter emailings, without incurring any recurring fees or monthly charges.
Spryka Email Charger is a powerful bulk email marketing application for Microsoft Windows. Its an Email newsletter software that manages a mailing list and sends mass newsletter emailings, without incurring any recurring fees or monthly charges.
 
Article Directory Home All Categories Internet And E-Business Email Marketing
 

Can't find what you're looking for? Try Google Search!
 
 
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.
French Spanish Bulgarian Chinese (Simplified) Chinese (Traditional) Croation Czech Danish Dutch Finnish German Greek Italian Japanese Korean Norwegian Polish Portuguese Romanian Russian Serbian Slovak Swedish Arabic Hebrew Hungarian Thai Turkish English US