An email marketing program can turn these tough times into positive results for your used car dealership. As the economy slumps, buyers are more inclined to buy used versus new cars. So you need to strike while the iron is hot. By growing your mailing list and sending out promotions, you can make the transition from paper and print ads to online marketing, saving you thousands and expanding your client base.
Because you've already mastered the art of customer service, an email marketing program makes it easy to expand the size of your client base. Here is a three step strategy to help you make the easy transition from expensive paper and print ads to using economical email marketing programs.
Step 1: Web Sign up boxes
A well-established email marketing program will provide you with a free web sign-up box that is easy to add to your website. An email marketing program web sign-up box will give your subscribers the opportunity to sign-up for your promotions online. This is a great way to build an opt-in list, so that you reach out to your client base via an email marketing program.
Step 2: Newspaper and print ads
Yes, in order to transition successfully, one last paper and print ad can help. This will help those interested potential customers that are accustomed to this form of contact, take the next forward step toward electronic flyers. This is also how you will develop your opt-in list and gain readers for your email marketing promotions.
What you can do is place an ad in the local newspaper, or send out a direct mail flyer, offering special discounts and promotions only available to people who sign up for your email marketing services online. This will expand your opt-in list to people interested in buying a vehicle.
Step 3: Content and Design of Email Marketing Program Campaign
Create a campaign that showcases the various vehicles available in your used car lot. This means uploading images of your vehicles with some short points about their features. You can then link the images in the campaign to that particular vehicle's sales page online. This way, those individuals that want more information can click to find out more about the cars you have available.
The reason it is important to add image links is so that you can take advantage of the tracking features that the best email marketing programs offer as part of their service. An email marketing program will track which of your subscribers have opened the email, which have clicked on the links, and which ones have forwarded the info onto their colleagues. This is important, as it can give you much insight into what your customer s want. This will allow you to create more targeted campaigns in the future.
As odd as it sounds, the continuing economic struggle can be a benefit to your used or pre-owned car dealership. Because people are more strapped for money, they will be more inclined to purchase a used car as opposed to a new one. All they need is a suggestion on where to look, and a good source of information regarding which cars are available in the market. By offering them information and promotions through an email marketing program, you will, in fact, be gaining more clients at an opportune time. And you will save thousands of dollars by making the transition from paper to email marketing. As the old saying goes, when life gives you lemons, make lemonade!
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