If you've visited ANY website owned by internet marketers then you will have become familiar with the usual optin email form, urging and cajoling website visitors to add their email address, in return for a free ebook or e-course.
If you have ever taken the bait then you will have been added to this marketers email list which usually includes following up with regular emails.
What surprises me a lot is that many people on my list are not aware that when I follow up after they signup to my mailing list - the emails go out automatically.
It would be physically impossible to send so many emails to so many people. It certainly could not be done individually, given the size of some email lists - sometimes running into 100,000s. Mine is a modest 11,000 strong. Can you imagine having to email my subscribers individually, personalizing each one? Not a chance!
The truth is that I and other online business owners use autoresponders to send out regular email to our lists.
Autoresponders can be programmed to go out at set intervals and can also be personalized with the recipients name and other particulars - depending on the complexity of the website form from which they joined the list.
Getting an autoresponder is as simple as signing up for an online account. The difficult part is coming up with targeted and interesting information for those that join your mailing list.
Email courses are commonly used to sell products and services. For instance, if you sell widgets, you might develop a course that teaches people how to use widgets or how to care for their widget. Experts agree that an email course can be written for almost any product that you can imagine - if you put enough thought into it.
Once you have your course written you simply add the course to your automatic responder and set the intervals a few days apart. The initial email goes out immediately.
Once this is done you add a web form, usually provided by the autoresponder company, to your website to collect your website visitors name, and email.
Most automatic responder web services, or at least the best ones, provide a function that allows you to broadcast to your email list anytime you need to. This is useful to send out your current offers, recommendations, or rebates.
If you are serious about running a successful internet business then you must have an email response system in place. No self respecting internet marketer would be without one.
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