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Guide to Niche Marketing in SEO

Expert Author: Ricky Waugh | Submitted: 2007-11-15 | Word Count: 611 words | Views: 83 view(s)
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Ricky Waugh
In today's world people have more selection than they ever did before and enjoy selecting niche products/services.First of all, you need to spend some quality time selecting niche-focused keywords.What most webmasters are doing is simply narrowing down the number of competitions by selecting niche keywords so that they don't have to compete with too broad/general keywords.

Niche - A Magic word in SEO

First of all, you need to spend some quality time selecting niche-focused keywords.Niche web sites do not have to be small.Niche marketing is the future of the Internet. So when you begin marketing though Google Adwords try selecting niche products.Don't forget that what seems like a narrow niche market to you is a wide-open one on the Internet.A small Internet niche market can translate into a few million.Successful internet niche marketing can improve your website traffic and sales.For example, where frequent searches are made for a particular term and a good cross section of people searching for the keyword are prepared to dig deeper to find more relevant search results, it implies that there is a lack of relevant content relating to that particular long tail keyword term and that it is a niche keyword for which people are seeking quality content.

Links - Ways to get Targetted Traffic

Nowadays, social bookmarking sites could be better than article sites even though your links are not within content.This is especially true when applied to new web sites and domains which have few quality links.One of the first steps for any webmaster would do for SEO is to submit their links to search engines.High PR pages can sell many links with better prices so that buyers' websites supposedly get higher PR in return.However, in order to get a higher SERP, you still need some links, especially quality links.

Keywords in Contents - Important part of SEO

Writing quality content targeting such phrases can prove very lucrative and the increase in web site traffic generated collectively by choosing the right long tail keywords can meet or exceed the traffic generated by more competitive keywords.An SEO consultant will then help you exploit long tail keywords to improve organic search traffic to your website.Keyword suggestion tools are essential, but using those tools is just the first step for choosing keywords, not final.The problem is that such tools don't show you other important statistics that you should consider upon selecting keywords for your website.The best keywords are the ones with lots of searches, but fewer existing sites (Wordtracker will provide you with some statistics on this).Those keywords are the ones to really focus in on and build your site around if you can.Now, just what do you do with all those keywords.The trick is to focus a single webpage on one or two central keywords.Then write your content around those keywords.In a 20 word paragraph, 4 keywords will give you a 20% keyword/density ratio.However, it might be even better to have a 15 word paragraph with 3 keywords because that yields a 26.With regards to the keywords in the body of the site, more emphasis is placed on the bold words and those nearest the top of the text box.So dont get out of control filling your sentences up with too many keywords,you can get penalized for it.And secondly, putting too many keywords in your meta tags will make your site look over-optimized and can get you penalized.Just use common sense when optimizing your site for keywords.

Research your way

One reputable SEO consultant claimed he had saved 500,000 a year in Google Adwords campaign spend using long tail keyword research and deployment.A common mistake in keyword SEO is that many webmasters don't research their keywords well.So research keywords in your niche.

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