There are a few ways that your retail hangers can help you in your marketing efforts. Retail stores can set a tone for their customers and affect the way that their customers feel, think, act and spend. This holds true for all of the store displays that you select. Every detail contributes to your theme and the mood that you want your store to project. Keep your target market in mind when you select the retail hangers that you purchase.
The first thing to think about is quality and longevity of the product that you choose. When you select your hangers, you need to buy enough of them to last you for a long time. Consider it an investment. If you get a high enough quality, then you will not have to constantly replace them. That is, of course, unless you plan on giving the hanger away with the purchase. In that case, you may decide to go with a cheaper, plastic hanger.
If you plan on reusing your hangers, going with a heavier acrylic or wooden hanger can ensure that your hangers last as long as you need them to. There are other benefits as well. Higher quality hangers make a better impression on your customers. Customers tend to equate the quality of the product with the quality of the hanger that it is on. Think of men’s suits. Men pay more for the suits displayed on high quality wooden hangers than they do for similar suits on flimsy plastic hangers.
Better hangers also protect your inventory. Plastic hangers often have rough edges that can snag delicate fabrics. If you choose plastic, make sure that the edges are smooth. Some acrylics also have rough edges or clamps with exposed springs. All of these things should be looked at when you assess the quality of the hanger that you choose.
Another problem with inferior hangers is that they can snap under the weight of the clothing. Not only can this damage your merchandise, but it also leads to having clothing bunched up on the floor. This not only can ruin the garment, but it makes a bad impression on your customers. Furthermore, sharp edges of broken hangers can be a liability if someone gets cut in your store.
Thin hangers also allow clothing to get bunched on racks. Wooden hangers have a nice curve that not only more naturally displays the item, but slightly separates garments to create a more pleasing display and prevents wrinkling. Consider all of these things when considering hangers for your retail store.
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