Do you like collect something? What kind of collecting behavior when you get collectable premiums? In Taiwan, the seven-11 chain introduced a series of magnet printed Hello Kitty as the premium. A battery magnet includes thirty one patterns. You will get one when expend over NTD 77. This promotion was very successful. Everyone was crazy to collect the Hello Kitty magnet. Why they can't resist this charming hook? We generalize the symbolic meaning of collecting premiums and customer value to find out the factors that attract consumer to collect.
This study adopts questionnaire as the study method. We use SPPS software to access factor analysis and Two-way ANOVA to get the data of the symbolic meaning and the customer value. Then we use One-way ANOVA to examine the influence between the demography and collecting behavior. By the factor analysis, it identifies four common factors from the symbolic meaning of collectable premiums and three common factors from the customer value.
In this survey, we find out an interesting thing. Although this kind of premium usually attracts female population, in order to get more magnets, they tend to seek males' assist. Females collect Hello Kitty for themselves, but males collect Hello Kitty for females. So, this feminize premium can round up all customers.
Listed below are more articles related to the above article from the "Marketing" article category.
People interested in the above article "Hello Kitty makes a big money!" are also interested in the related articles listed below:
Want to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you'll want to do more than simply serve tacos and play mariachi music. You'll want to infuse every element of the event with all things Mexican.
Printing ID cards and lanyards is not as difficult at many may think. However, that task is not as simple as pushing a button on the printer either. There are some important things to consider before knowing that the actual print will be the desired quality. This article looks as some for the considerations to keep in mind when ID card printing in house or ordering printed lanyards.
Custom stickers allow us decor product, improve its outlook, display details of the product and market it by spending a little on stickers printing. Custom stickers give a lot of place to display message and print contact details and slap them to your product. Custom stickers and printed posters are more effective when we are operating a business with tight budget.
In the Western World throughout the Middle Ages most books were produced by monks in monasteries painstakingly hand copying text and illustrating the pages on parchment to create books. It was a lengthy process and the resulting works were rare and precious.
Whatever the size of a business it has to advertise or market itself in some way in order to draw in customers and clients and there has been a lot of agonising about the whether there is still a place for print marketing materials in the marketing mix. It is generally said that every piece of marketing material needs at least six "touches" before it is either read or given attention. This would apply whether the medium was a promotional e-mail or e-newsletter, or a printed flyer.
Custom inflatables truly give you enormous flexibility during marketing events. Because they can actually work in different capacities or simply stand steadfast and attract attention, the possibilities in design and function are practically limitless. Here are 10 clever ways these giant marketing balloons make you the center of attention.
Let me ask you a question. What's the key to successful event marketing? Without a doubt, it's standing out in a crowd. Among the thousands of people milling around, you have to find some way to get noticed. However, this seems to be a notion most people miss. Just look around at the next tradeshow you attend. Same old, tired exhibits are what you'll see at most booths. That's a shame because with a little effort, custom inflatables can transform your exhibit from ordinary to outstanding.
