Ok, you have created an eBook and you have granted resale rights to generate an affiliate income and website visitors. But have you ensured the viral process can start? If you haven't you may find your eBook will not sell as well as you planned.
First of all make sure in the opening statement of your eBook you mention your eBook has resale rights and state your resale terms if you have any. Also, don't complicate things here. Keep the resale terms as simple as possible. If you complicate things here you will find no one will sell your eBook. I personally don't care how others distribute my resale rights eBooks as long as they are not modified.
Statements that may complicate things include:
* Having a minimum resale price.
* Not allowing your eBook to be added to membership sites.
* Not allowing your eBook to be packaged with other eBooks/products.
* Not allowing your eBook to be given away.
Now most people will have the above rules to keep the value of their eBook high. However, if you feel strongly about some of the terms above my advice would be not to grant resale rights in the first place. For me granting resale rights means I want as many people as possible to read my eBooks so I don't really care how much it sells for and how it is distributed.
You also need to make it as easy as possible for others to resell your eBook.
The first thing you should include is your sales page. Make sure you mention the page can be edited. Also, the better looking the sales page is more chances you have of someone using it to sell your eBook. It also helps to include additional graphics and images. This helps your reseller to make the page more personal.
Also try and include a decent eBook cover. This helps with eBay listings as most sellers like to add the cover to the listing.
Now have you ever thought of including a winning bidder email with your eBook? This would simply be a text document with a short message and download link to your eBook. I don't see this getting done much and can't understand why more sellers don't do it. Think about it? If someone who is not very experienced with selling eBooks, providing download links or sending attachments can simply copy and paste an email to deliver your eBook they are more likely to sell it for you.
Also, you are in control and if you update your eBook more buyers will receive the latest version. However, that is not the main reason for doing this.
What if other sellers were sending their customers to your download page? How much more income would you be generating from your up-sells, recommendations and AdSense?
So try to remember to make it as easy as possible for others to sell your eBook. The easier you make it the more people will sell it and that will ultimately lead to you earning more, and that's what it's all about.
Copyright 2006 John Thornhill
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