Article Sphere Logo

How Offline List Brokers Can Make Your Online List Grow Bigger

By Expert Author: Michael Senoff | Article Abstract
Word Count: 436 words | Views: 64 view(s)
One of the big Internet marketing breakthroughs you may hear people talking about is using direct mail.

In other words, getting the postal addresses of your email list and sending them offline offers. Many of the top Internet marketers in the world do this and swear they double, triple even quadruple their sales.

And I believe this to be true from my own tests and observations as well. But what's even more exciting is that many of these experts are renting lists of offline people and driving them to their websites to capture their email addresses. In other words, expanding their email lists using offline lists.

However, if you decide to do this, you must be careful of who you get your lists from. There is an art to finding a good mailing list and most Internet marketers haven't really had a chance to learn about it.

Which brings me to a recent interview I did with legendary copywriter Bob Bly. Bob gave me a great tip on making the whole list renting issue painless and easy.

What he said was to never, ever rent a list from a list owner. Reason why is because you are obviously not going to be getting an unbiased answer when you inquire as to the quality of the list. A list owner can (and probably will in many cases) tell you whatever you want to hear.

And so Bob said to always go to a good list broker. A list broker being someone who finds lists for you, does all the work and then delivers you the exact list you are looking for.

The way Bob explained it to me was it costs you nothing to use a list broker since he gets paid by the list owner, not you. Plus, it is in the broker's best interest to please you and give you what you want since he wants your repeat business. If he messes around and gives you a non-responsive list, or doesn't actually go the extra mile to make sure you are happy and successful and make money from your mailing, then he knows you probably won't be back.

This may sound like simple advice. But the fact is most Internet marketers have never dealt with offline lists before and it can be a totally different animal than online lists and joint ventures.

And so, if you are going to be expanding your Internet marketing business by going to offline lists and trying to drive them to your online list, make sure you consider the advice Bob gave in the interview.

It could save you a lot of time, money and frustration.

Copyright (c) 2006 Michael Senoff
Michael Senoff

About the Author/Author Bio

For 24 hour marketing advice from guru's in all aspects of direct mail marketing, go to Michael Senoff's www.hardtofindseminars.com/audioclips.htm

Article Source: http://www.articlesphere.com/Article/How-Offline-List-Brokers-Can-Make-Your-Online-List-Grow-Bigger/56032

Article Tags: marketing, list building

Article Submitted: 2006-10-25 | This Article has been viewed 64 times.

Rate Article

Related Videos

How To Properly Create Your Internet Marketing Funnel Online - Part 1
Enjoy Being Marketed To - Why?
Is Your Website Blocking Google?
Leads and List Building
How to Know if a Home Business is Right for You
 

More "List Building" Related Articles

 
 

Listed below are more articles related to the above article from the "List Building" article category.

People interested in the above article "How Offline List Brokers Can Make Your Online List Grow Bigger" are also interested in the related articles listed below:

 
Daegan Smith's secrets for generating as many as 2600 leads in a single day. Learn his system that produces thousands of leads every week on autopilot. Daegan Smith is an online marketer. Daegan has created up to 2600 new leads on the net in just one day and he does not use affiliate programs. Every day he produces hundreds to thousands of new leads. He has recruited over 3000 business partners to his network marketing company. Quite an accomplishment when you consider he never picked up the phone, eh?
A lot of people in Internet marketing do not take the time necessary to build subscribers. They concentrate all of their marketing effort on other things and completely ignore the list. There are a lot of ways to build a list, some faster and some shorter, but this article is not going to deal with those details. Instead, the focus will be on why you must get started immediately in building a database of subscribers, and the consequences for not doing so
Are your squeeze pages up to snuff? I mean, do you have a killer headline? What about a compelling image? Some knock-out bullet points? OK. Great! You're almost there. But what about that all-important opt-in box? Did you think a little about it before creating it, too? It's a very important facet of any Internet marketing squeeze page, and there are some things to consider.
When you're new to Internet marketing, terms are flying past you at the speed of light, and you have no idea what they mean to your Internet marketing business. I've been there and so has everyone involved in the Internet marketing world. You need some time to learn what you should know, and then, you'll still need to keep learning because you'll never know it all. However...
There is no doubt that producing a mailing list should be one of an internet advertiser's highest concerns. A mailing list, in any case, will guarantee a responsive pool of clients for the online entrepreneur, one which he can utilize for every active movement.
Use these strategies to build your business using Facebook . Did you know you can actually generate highly targeted leads surfing facebook. These techniques will simply make your jaw drop.
Facebook is not just another social network. It is the definitive social network - the granddaddy of all social networks. By far the world's most popular social network, Facebook has just about as many members as the United States has citizens! Any real marketer without a Facebook presence is missing out on a veritable treasure trove of MLM leads.
 
Article Directory Home All Categories Internet And E-Business List Building
 

Can't find what you're looking for? Try Google Search!
 
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Chinese (Simplified) Chinese (Traditional) Croatian Czech Danish German English Estonian Filipino Finnish French Galician Greek Hebrew Hindi Hungarian Icelandic Indonesian Irish Italiano Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Dutch Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Spanish Swahili Swedish Thai Turkish Ukrainian Vietnamese Welsh Yiddish