To make a significant profit eBay sellers need to identify and market products that are currently in great demand. The problem is that, when you sell something “hot” there are at least 17 other people selling the same drop shipped product. To save time and effort it’s probably that, like them, you’ve used the drop shippers’ descriptions and photos when creating your own listings. That means that when buyers search for what you’re offering they see page after page of the same photo, title, and description.
It doesn’t matter if you are a Power Seller or part timer. Your item is lost in a sea of copy cats. And not just on eBay. Search engine spiders will classify listings with the same words and photos as duplicate content and that can ruin your rankings because of it. The more you customize your listing the greater your chances of making it to the first page of a Google search!
So, how do you stand out from the rest? Write a unique description of your drop shipped product, use your own photo of the item, and include a subtitle to differentiate your service. You don't need to do a complete rewrite of the product description, just add some of your own spin. Consider adding some “end benefit” words to the copy and research what people who are selling other products say about what makes them better at servicing their customers. At a loss how to make your photo unique? You could try a different camera angle when shooting the visuals or, where applicable, show that there are size or “flavor” options.
Take these simple steps then watch your listing jump off that eBay search results page and into the SOLD category in My eBay.
This will take some time but is critical to making your eBay business a money maker. When selling a popular product it’s all about improving your drop shipping profit margin so gaining the lion’s share of sales is what it’s all about.
Cookie-cutter marketing is just that and while it may allow you to post more listings that’s irrelevant if products not selling. Remember that it's up to you to differentiate your products and services on eBay. No one else can do that for you.
Certainly, not the drop shipper. He or she is not invested in making your eBay store successful. They are providing products to hundreds of online retailers and don’t care who makes the most money selling through. Additionally, drop shippers know that some of those retailers are going to figure (out on their own), how to best sell those products.
You want to be one of those sellers.
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