Are you a marketing-content creator? Do you need to produce videos, blogs and articles to promote your or your clients, products and services? Have you ever suffered from "writers' block", devoid of ideas and inspiration to get your creative juices flowing? You've needed to fill your empty computer screen with your next project before the deadline.
Well, traditional advice for curing the dilemma has focused on finding inspirational headlines and thoughts, be it in magazines, on the TV or in newspapers.
Other strategies involve:
- Clearing your desk;
- Putting on some music;
- Turning off the phone and your email to reduce distractions;
- Going for a walk in the fresh air.
Personally, I have found the best way of finding inspiration is reading, or viewing, other people's material for my niche. I'm not promoting plagiarism, far from it. I look on it as picking other people's brains. Do I agree or disagree with their point of view? Can I expand on a really valid point and add value to the argument?
Virtually all the content that I create is for marketing purposes. I mainly produce blogs and videos that have a predetermined objective, usually to generate leads and entry into a specific "sales funnel". I try to produce content that provides solutions to specific questions or problems.
The Internet has given us the best "research tool" in the history of the world, so why not use it?
In a flash, you can discover what real people in your exact niche are talking about. What dilemmas are they trying to overcome? You can easily "listen in" on their conversations!
In this 4 part mini-series, I will help you discover the ways and means of unleashing the power of the World Wide Web, to explode your marketing campaigns, by creating as many laser-targeted content ideas that you'll ever need!
Let's start by exploring a little of what Google has to offer.
In addition to providing easy access to billions of web pages, Google has many special features to help you to find exactly what you're looking for.
The advanced search features that are relevant for our purposes of creating content ideas are:
- Adding supplementary search terms to your main keyword;
- Searching by country - US, UK, Canada, Australia etc...
- Searching by file type - PDF's, Documents etc...
- Searching for your keyword in just the "Titles" of the search results;
- Searching for your keyword in just the "URL's" of the search results;
- Searching other top level domains such as .EDU and .INFO.
You can also search for inspiration on the "vertical" Google sites: Books, News, Videos, Blogs, Images and the little known Uncle Sam.
One thing I'm sure of by improving your search experience, "writer's block" will no longer exist for you!
In Part 2, I will be revealing the best supplementary "keywords and phrases" that you can use to refine and improve your searches.
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