Whether you're a small operation with one horse for sale, or you have a barn full of 'horse for sale' signs, you can take advantage of the limitless audience of the internet to get your horses in front of prospective buyers. There are two ways to advertise your horse online: using someone else's web site or using your own. The advantages and disadvantages of each option or outlined below to help you choose the option that will best fit your needs.
The fastest, easiest way to get your horse online is to use a one of the many equine sites that offer free or paid horse for sale listings. The advantages to using an existing equine site are:
- Popular sites already have a lot of buyers visiting every day.
- It's fast, easy and relatively inexpensive.
The disadvantages are:
- You have no control on marketing your horse.
- There are 1000's of horses for sale that buyers must search through to find your ad.
Another way to get your horse for sale online is to create your own web site. If you have multiple horses for sale every year, this is the way to go. The advantages to having your own web site are:
- Total control of the layout, content and marketing of your horse.
- Only your horses are listed on the site so you're not competing with other breeders.
The disadvantages to creating your own web site are:
- It takes a little longer to get it set up and get visitors.
- It can be more expensive if you only have 1 or 2 horses to sell.
Regardless of which method you use to sell your horses, they are key ingredients that should be included in every horse for sale ad. They are:
- The horse's name, parentage, and registration information.
- Pictures and/or videos of the horse.
- Description of the horse's personality, habits, and overall health.
- Status of worming, vaccinations and hoof care.
- Description of any training the horse has had.
- Description of shows, events or activities the horse has participated in.
- The price.
- Contact information: email address (a must!), phone number, web site address, farm address.
Horse buyers are using the internet every day. Other benefits of advertising your horse sale online include: additional exposure for your farm, stable or breeding business; you'll meet new friends and potential partners who share your passion for horses; and the internet gives you the ability to expand your market outside your local area. Take advantage of that audience and put your horse for sale online.
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