A moviegoer has no way to find out if a movie is worth a watch or not. A movie trailer might give a feeling that it is an absolute must watch but once done, it might all seem as a waste of time as well as money given that the movie turns out to be an absolute crap. Thus the importance of movie reviews can be easily comprehended as it allows the viewer to get a clear and complete picture of the movie. While trailers compel you to go watch a particular movie incorporating a few scenes that might not even be there in thefinal product, a good movie review is supposed to giving a balanced viewpoint, listing all positive as well as negative aspects of the movie.
Movie reviews go about taking a wholesome viewpoint of the movie, its actors, their performances, direction standards, script and story, quality of screenplay and background scores; all things that go into the making of a great movie. However of important concern is for the movie critic to balanced and unbiased in his review which of course is not always the case. Also for the reviews to have any impact on the viewing public, it needs to offer quality in its reporting.
It is therefore important for you to be extra careful in deciding which movie critic and reviews you trust and which you don't for these days, anybody and everybody can write one. Also, as the movie making business involves more and more money, large studios and production houses are coming up with their own in house movie reviews. Thus there is a lot of trust deficit in the case of reviews where one is not aware of the person behind it. The best solution is to always go by the views of one or two movie reviewers whom you trust.
There are a large number of movie critics functioning in the film world, some more famous than the others. However, at times the best review might come from a relatively unknown critic; for there is a lot of undiscovered talent still lying around. Thus it is not stature but trust that goes into you going by the verdict of a particular movie review.
Talking about a movie reviews impact, there is a lot of debate as to its extent. While many might look to brush aside the importance of movie reviews, the fact that many heavily promoted movies have failed at the box office due to the harsh reviews given to it while low budget but critically acclaimed movies have gone on to be a success indicates it relative influence.
Now talking about an ideal review it should be neither to short nor to long for anyones liking. It needs to be there just about in between. Be brief, but do not leave out any scope for additional details. It helps you to see all and know all. However at the end of the day, inspite of the aforementioned importance of movie reviews, one can only find out if he or she likes a movie by going and watching it.
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