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Giving away promotional T-shirts (and other items) is a wonderful way to advertise any type of business. Consumers, of all ages, love getting something for nothing. So... if your T-shirt is unique enough, chances are it will be worn quite frequently and will then help to increase your customer base. (This type of promotional giveaway is a wonderful way to garner interest in nonprofit organizations, as well.)
Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick.
When you are ready to give your logo the boot, consider just giving it a gentle facelift rather than doing away with it completely. Polishing and updating your logo may be all you need to create a new look and feel. Think of Pizza Hut’s logo – it still contains the same red roof, but now it’s drawn in a modern way with a modern font . Slanting the roof a bit and italicizing the font also went a long way to giving the logo a modern feel.
There are many ways to define a brand. For instance, BuildingBrands.com defines it as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend.
Branding is important to all businesses, big and small. Your brand represents the personality of your business. You need to keep cultivating your brand so that it will grow to the point where people can look at your Web site or one of your marketing pieces and know right away it’s your company. Here are some tips on how to grow your brand.
A great logo is key to a great brand. Your logo is a recognizable symbol that represents your company. It reflects your business’s personality. A logo can be your company’s name designed with an artistic flair (eBay), or it can just be a symbol (Target’s bull’s eye). Logos should be simple enough to create a lasting impression that is easy to remember, but at the same time, your logo has to have meaning. It needs to convey your business’s brand message. Your logo is important because it will go on all of your marketing materials, from your postcard marketing pieces to your brochures and flyers.
Your brand should be built on what you can deliver and what you do deliver. If your brand says you have the lowest priced product of your competitors but then a customer finds your type of product elsewhere, your brand has just been ruined in their eyes. But if you consistently have the lowest-priced product, then you’ve stayed true to your brand and your brand will be positive in consumers’ eyes. That is what you want: to stay to your brand promise.
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