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Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don't come cheap – the trades rarely pay for these articles but the vendors spend time and resources to assign pieces, write them, approve them and submit them.
Weather posting a page to your Website, writing a letter to a customer, or submitting an article for publication, it is extremely important to demonstrate how professional you are. Not only does a series of spelling and grammatical errors show a discourtesy to your readers, it makes you look amateurish. Potential customers will lose any trust they may have had in your business. Only a week or so ago, I read a classified ad asking me to visit their "sight" - needless to say I did not bother. If someone does not take care over their advertising, how reliable is the rest of their business?
I have to admit to being readily impressed by company names. Maybe it's an age thing. You see, I was around when we had nationalized industries here in Britain, you know, British Railways, British Gas, British Steel, British Road Services, etc., etc. Those companies may have been over-staffed and under-efficient but you always knew you could trust them, and a product marked "Made in Britain" had class - in those days. Even after they became privatized the word "British" in a company name still, in my subconscious at least, gave that firm a stamp of approval.
We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves? When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters? Let's face it; most of us are too hurried.
If your writing skills are not so good, or you’ve failed your English test on the high school, you may be feeling a little slighted about writing an article, report, sales copy or eBook. If it’s your case, there is a solution just for you.
I've been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasn't until just a few years ago that I decided to move into self-publishing. Indeed, my first few projects involved consulting for others and, now, I am involved in my own, personal projects. It has taken a while for me to come back around to my own works, but in the process I learned how to minimize time and expenses in producing a book and getting it to market.
When I talk to new writers who are trying to interest an agent and/or publisher in their work, I can’t help thinking that their ambition is a little misguided.
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