Increasing Sales with Website Localization

"Languages" Article
Article Directory Home

Reference And Education

Languages

Increasing Sales with Website Localization
Expert Author: Armando Riquier \| Submitted: 2008-04-16 \| Word Count: 528 words \| Views: 29 view(s) [View Summary]

Back in the 1960's and 70's, small businesses were not very preoccupied with growth. But, that mindset is a thing of the past. Many small businesses in the United States and in other countries, were actually family businesses. Unfortunately, consumers were persuaded to embrace the idea of 'super' markets that advertised convenience, offering a variety of products. The days were gone that the shopper had to make separate trips to the bakery, butcher's shop, fish monger, and drug store. Nevertheless, a high price was paid for such convenience--rushed and low quality service, rush hour, higher prices, and sadly, the loss of a good number of family businesses.

Growing a Business High Tech Style

In today's world, it's nearly essential for the small business, family owned or not, to strongly think of growing. This involves tedious labor such as securing a dependable and fully functional Internet presence, a website. This permits a company to offer electronic commerce, commonly termed 'e-commerce'. Along with a website with e-commerce, arrives the need for what is called 'website localization'. What exactly does website localization mean? In summary, it's the process of redoing a website with content in one language, and geared towards a specific culture, so that it's a site responding to the needs of foreign visitors.

Small business owners can significantly increase revenue by not only serving 'cyber-world' consumers, but also, foreign customers. While it's a fact that the U.S.A is the world leader in computer usage, and English is a dominant language, additional factors must be taken into consideration. Website localization hasn't become a popular topic of interest for no reason. Consider that only approximately 35% of Internet users speak English, and not all of them speak it as their mother tongue. Many of these English-speaking users would prefer a site in their native language. This is proven by the fact that around 50% of search engine queries are made in a language other than English. If these Internet users prefer querying in their language, how much more they would prefer to do business in their language. It's estimated that people are literally four times as likely to respond to content if it's in a language with which they're very familiar, a concept everyone should be able to comprehend.

Website Localization in Practice

A real life demonstration of the importance of website localization can be observed in the increase in sales that a Bulgarian company gained. The Bulgarian actor Hristo Shopov grew in fame in the U.S.A through his role in the movie, The Passion Of The Christ. Americans took an interest in getting other films in which he starred. Balkanatolia.com stood ready to accommodate an English-speaking consumer base only because they had previously made the wise decision to acquire website localization services. Any search engine query in English containing the name of the actor or of one of his films, rapidly led to the English language section of the Bulgarian website. Once there, the visitor, whether Bulgarian or English-speaking, could easily elect to view content in either language. Their website localization service provider had established them with a dual-language platform for secure e-commerce.

Website localization also influences company credibility and may help to grow in sales.

About the Author

Armando Riquier is a freelance writer and expert translator working in collaboration with the Tectrad group, a professional translation agency. Reach out to potentially millions more customers and increase your sales by getting your business materials translated the right way with Tectrad's superlative translation and website localization services

Article Source: http://www.articlesphere.com/Article/Increasing-Sales-with-Website-Localization/134458

Article Tags: languages, website localization, translation services, online business, business plans, business resource

This article has been viewed 29 times.

More "Languages" Related Articles

Listed below are more articles related to the above article from the "Languages" article category.

People interested in the above article "Increasing Sales with Website Localization" are also interested in the related articles listed below:

Learning Basic English Is Easy

Expert Author: Nigel Nix | Submitted: 2008-06-27 | Word Count: 408 | Views: 19

Of all the languages in the world why has English become the desired form of global communication? Maybe it is because English at its most basic level is extremely easy to learn.

Are You Getting the Language Translation Service You Deserve?

Expert Author: Samantha Johnsons | Submitted: 2008-06-18 | Word Count: 493 | Views: 10

Companies providing language translation service are getting more and more attention today. As the competition in the business landscape is getting fierce, business owners can no longer afford to ignore the global market. Sadly, however, many of these business owners who regularly acquire the help of translation companies don't really know if they are getting the service they deserve. These owners believe that a translation company that knows their required language is already enough, not knowing that what they are doing is highly dangerous.

Words Of Encouragement - What's Your Favourite?

Expert Author: Derek Forrent | Submitted: 2008-05-30 | Word Count: 533 | Views: 34

According to several surveys held over the years, the words people consider to be their most favourites of all times seem to relate one way or another to individual experiences. Especially positive words of encouragment.

Tips for Helping Your Kids Learn a Foreign Language

Expert Author: Vladimir Chen | Submitted: 2008-05-27 | Word Count: 481 | Views: 54

Today’s children are born where ordinary is not good enough. And getting ahead is a tough thing to achieve. Like having an ‘edge’ over their peers, such as knowing a second or third language. Which will gear them up once they set out into the world to get their own careers.

Kids Learn English Language through Interactivity and Colorful Design

Expert Author: Vladimir Chen | Submitted: 2008-05-16 | Word Count: 501 | Views: 37

One of the most important ways to learning and mastering the English Language is to read. It is said that a good reader is also a good writer and a good speaker. One’s proficiency in English hinges a lot on his interest and patience in reading.

Language Learning

Expert Author: Kristel D. Daniels | Submitted: 2008-04-23 | Word Count: 426 | Views: 31

More than considering the amount of time and dedication learning a new language demands, it is also important to consider why it is worth learning. Reasons for learning a foreign language varies, it could be practical, aspirational, intellectual, or even sentimental. But whatever reason it might be, a clear idea of why you want to learn a language can help motivate you in your studies.

Spanish in the Real World

Expert Author: Allison Merlino | Submitted: 2008-04-23 | Word Count: 734 | Views: 47

We are living in an increasingly shrinking global world. Learning to speak a second language is a logical progression. Becoming a Spanish as well as an English speaking member of the United States would broaden your array of opportunities both personally and professionally.

Print Article

Comment on Article

Favorite Article

Email to Friend

Republish Article

Article Directory Home

Reference And Education

Languages

Can't find what you're looking for? Try Google Search!

(Search in 23 languages: English, Spanish, Japanese, Arabic, Italian, German,
Chinese Simplified, Chinese Traditional, Dutch, Korean, Portuguese, Russian, Greek,
Swedish, Romanian, Polish, Norwegian, Finnish, Danish, Czech, Croatian, Bulgarian)

(We serve worldwide - Locations updated as at Sunday, 20 July 2008 10:12 am , Singapore)

United States of America, USA . United Kingdom, UK (England, Scotland, Wales, Northern Ireland) . Canada . Afghanistan . Albania . Algeria . American Samoa . Andorra . Angola . Anguilla . Antarctica . Antigua & Barbuda . Argentina . Armenia . Aruba . Australia . Austria . Azerbaijan . Bahamas . Bahrain . Bangladesh . Barbados . Belarus . Belgium . Belize . Benin . Bermuda . Bhutan . Bolivia . Bonaire . Bosnia-Herzegovina . Botswana . Brazil . British Virgin Islands . Brunei Darrusalam . Bulgaria . Burkina Faso . Burundi . Cambodia . Cameroon . Cape Verde . Cayman Islands . Central African Republic . Chad . Channel Islands . Chile . China . Christmas Island . Colombia . Comoros . Congo . Congo (Dem. Rep.) . Cook Islands . Costa Rica . Côte d'Ivoire . Croatia . Cuba . Curacao . Cyprus . Czech Republic . Denmark . Djibouti . Dominica . Dominican Republic . East Timor . Ecuador . Egypt . El Salvador . Equatorial Guinea . Eritrea . Estonia . Ethiopia . Falkland Islands and Dependencies . Faroe Islands . Fiji . Finland . France . French Guiana . French Polynesia . Gabon . Gambia . Gaza . Georgia . Germany . Ghana . Gibraltar . Greece . Greenland . Grenada . Guadeloupe . Guam . Guatemala . Guinea . Guinea-Bissau . Guyana . Haiti . Hawaiian Islands . Honduras . Hong Kong . Hungary . Iceland . India . Indonesia . Iran . Iraq . Isle Of Man . Israel . Italy . Ivory Coast . Jamaica . Japan . Johnston Atoll . Jordan . Kazakhstan . Kenya . Kiribati . Korea (North) . Korea (South) . Kuwait . Kyrgyzstan . Laos . Latvia . Lebanon . Leeward Islands . Lesotho . Liberia . Libya . Liechtenstein . Lithuania . Luxembourg . Macau . Macedonia . Madagascar . Malawi . Malaysia . Maldives . Mali . Malta . Marshall Islands . Martinique . Mauritania . Mauritius . Mexico . Micronesia (Federated States) . Midway Islands . Moldova . Monaco . Mongolia . Montserrat . Morocco . Mosquito Coast . Mozambique . Myanmar (Burma) . Namibia . Nauru . Navassa Island . Nepal . Netherlands . Netherlands Antilles . New Caledonia . New Zealand . Nicaragua . Niger . Nigeria . Niue . Norfolk Island . Northern Mariana Islands . Norway . Oman . Pakistan . Palau . Palestine . Panama . Papua New Guinea . Paracel Islands . Paraguay . Peru . Philippines . Pitcairn Islands . Poland . Portugal . Puerto Rico . Qatar . Reunion . Romania . Russia . Rwanda . Ryukyu Islands . Saint Helena . Saint Kitts and Nevis . Saint Lucia . Saint Pierre & Miquelon . Saint Vincent & The Grenadines . Samoa . San Marino . São Tom?& Príncipe . Saudi Arabia . Senegal . Serbia . Seychelles . Sierra Leone . Singapore . Slovakia . Slovenia . Solomon Islands . Somalia . South Africa . Spain . Sri Lanka . Sudan . Suriname . Swaziland . Sweden . Switzerland . Syria . Taiwan . Tajikistan . Tanzania . Thailand . Togo . Tonga . Transkei . Trinidad & Tobago . Tunisia . Turkey . Turkmenistan . Turks and Caicos Islands . Tuvalu . US Virgin Islands . Uganda . Ukraine . United Arab Emirates . Upper Volta . Uruguay . Uzbekistan . Vanuatu . Vatican City (Holy See) . Venezuela . Vietnam . Wake Island . Windward Islands . Yemen . Yugoslavia . Zaire . Zambia . Zimbabwe

Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.

Template Design by Larry Lim | Internet Marketing