If you are anything like me then the idea of writing a set of emails is one of the tasks that is always put off. Unfortunately it is one of those jobs that cannot be shirked if you want to get the best out of your email list and use the auto-responder facility. It is commonly recognised that most sales the original visit to the product website. The best that you can hope for is to capture the email address of someone who has taken advantage of the bonus offering. It is the purpose of the auto-responder emails to go out and bring back the order.
What is the killer content in these emails? You could simply write about the product, or some other factual topic of interest. This type of content can be important when building rapport and trust with your potential customers, but unfortunately they don't make any money.
If you want to make real money, you need to be able to write professional emails that are worth their weight in gold. This is easy to say but really difficult to do well. You could, of course, pay someone else to writethe killer copy. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!
What do you have to do to write killer emails for your auto-responder, yourself?
Well there is a professional three email approach that works in almost every case. This method is simple and the skill lies in thoroughly knowing your product. It is important to understand the overall pattern that the auto-responder emails must conform to.
Email 1. This first email is designed to build up rapport and trust . This is a first contact email, one which states very clearly what the product features and benefits are. It will set the foundation and describes the product in some detail and identifies why the reader will not be able to live without the product.
Email 2. The second email is the most significant. The first email described the product. so this email is about removing all possible buying objections. The simplest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that places the reader into a buying state of mind.
Email 3. This is obviously the killer email that gets the sale. From the previous two emails you have built up a rapport , built an understanding of the product and removed any barriers that prevented the reader from buying. So now it is time to force the customer into a purchase decision. The proven approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.
If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, write out a list of key bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. Remember that any purchaser has got to be able to see how buying the product will bring benefit to their lives.
The bigger the benefits, the more chance there is of a sale.
The ability to construct emails for your auto-responder is a good skill to learn as it will dramatically increase your eanings. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.
If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.
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