Practically all online marketing gurus see eye to eye on this -
One of the critical elements to successful online marketing is with writing and distributing articles.
Since you understand you must harness the power of online marketing using articles, you have to focus on writing articles to attract three, enormously unique audiences with the same article.
Three targets of article marketing
Here are the three targets of article marketing and how to write good headlines for each:
- Readers - Ultimately, these are the people who will make up their mind that they are interested in what you do enough to come pay your site a visit. You need to construct a headline that will pull in your readers to actually read your article in the first place. You need to pull them to dig further into your article and actually listen to your words.
80% of readers will read your headline, but only 20% will dig in to your article. How well your headline is written decides the reader's next step.
Readers can come across your article headline on social networking sites like Del.icio.us and Digg, as links in an message from a friend, and in their search engine results. If your headline does not appeal to them enough to read your article, you simply won't get audience, even if you have the best message or offering on the planet. You could provide the cure for cancer, but with a bad headline no one will read about it.
- Search Engines - Search engines agree that the page title is the most significant on-page indicator of the content of the page. Coming in second place is the use of the
heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.
You need to have your keywords in the headline and as close to the start as reasonable to still satisfy the other two audiences.
- Publishers - One of the reasons article marketing is so effective is the how publishers can spread your message like a virus. This is the chief reason article marketing is so powerful. One well-written article can get published on a thousand web sites across the web over several weeks.
These are the folks who determine whether your article is published on their site, newsletter, blog, etc. They are a complex blend of readers and Yahoo and company. They like to believe your article will attract search engine users but also make their readers happy. Alas, if they can't find your article because the poor headline doesn't come up in their search results, or the headline fails to attract them in to take a look at your article - you're outta luck.
One could say that publishers can make or break an article's success and by pleasing the other two audiences you will make them happy as well.
Writing Great Headlines for All Three
This article's title was written expressly to provide an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are Yahoo fodder - they are a blending of two highly sought phrases, and those words are the very first in the headline.
The first words also tell you what you will learn when you read the article. The last part captivates your attention and draws you deeper in. It promises a topic of interest that will give you what you're hoping to gain or learn about. It causes you to ask yourself, "I wonder what lesson I can take away from this article..." and so you read on, just as you did.
Armed with this information, you can now write good article headlines that get noticed, get published, and get people coming to your web site. Get out there, get writing, and cash in.
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