Wouldn’t I be so great if you could know who are visiting your website, how they come to know about your website and most importantly which page of your website they prefer more and from which page these visitors are exiting the website and why? These are valuable information for any online business inorder to tweak their website to meet the customer expectations. Wondering how can you get all these information about your website? Getting a website’s analytical information is made easier now. There are lots of web traffic analysis softwares available today which are capable of providing wealthy information. Keep on reading to know some facts about the web traffic analysis
THE COMMON TERMS
The common term used in the web world today is the page views. A Page View refers to the total views of every page on your web site. A Unique Page View is a page view by a unique person within a twenty-four hour period. Where as page view counts are site specific, unique page views are visitor specific. Both communicate important information about visitor behavior patterns and provide valuable insights into your search engine ranking.
There is often a misconception of what is known as “Hits”. Hits simply mean the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
WHY WEB TRAFFIC ANALYSIS?
The aim is to use the web traffic statistics systems to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is. It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, the conversion tracking systems can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page. If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
Listed below are more articles related to the above article from the "Website Analytics" article category.
People interested in the above article "Know More About Web Traffic Analysis" are also interested in the related articles listed below:
Statistics and data are incredibly powerful tools in any environment. As anyone giving a speech is taught, the inclusion of data and facts is a sure fire way to win over an audience and get them to believe your point of view, and as any computer game fanatic will tell you (or anyone who plays golf) they are incredibly addictive and fascinating to watch and improve. Nowhere is data more important however than in business and specifically online where businesses work based on numbers and statistics gathered from market research, advertising campaigns and other sources in order to learn the habits, likes and behaviours of their audience/customers.
Using Web analytics just to churn out reports for management is like driving a Porsche in bumper-to-bumper traffic. You're not putting the pedal to the metal and using it for all it's worth. If you want to start improving your marketing campaigns, I encourage you to do more than just compile data on the number of visitors and conversions. Instead, think about where those visitors came from, what they actually did on your site and why they did it.
Unless you've been living under the proverbial rock, you're already aware that businesses throughout the United States are facing some tough economic times. Some businesses won't make it through. Other businesses will take a hit but will be able to keep going. So what's the key to helping your business rally through these trying times? Keeping a calm mindset, and figuring out ways to do more with less.
Your Web-analytics solution is likely providing copious detail about customer and prospect behavior, such as number of unique visitors, site-navigation patterns and top entry pages. But are you using it to shed light on how well email-marketing campaigns are performing? For example, do you know how many email visitors reached the cart and then left before completing the purchase? How long email visitors spent on each page? Which pages caused most of them to bail? Which email campaigns have higher conversion rates - even though their open and click-through rates are similar?
Finding success in online marketing really comes down to traffic, and a popular traffic tracking service called Alexa can help you a lot. So what is your website traffic ranking? Alexa can give you a pretty good idea. These ranking are published, and ranked according to popularity. When you get into the lower numbers, the value of a website can be in direct correlation with the Alexa ranking.
Checking bounce rates is similar to x-raying your website. You can learn quite a lot about how healthy your site is and the results can point you to the areas where you need to make improvements. Remember, you are likely to have 5 seconds or less to grab a new visitor's imagination. Are you confident your site is up to the challenge?
Not tracking is like driving blind - you can crash any time because you can't see where you're going. Tracking traffic helps you to know your sources and from there, you'll know how to maximize on them.
