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Lee Jeans - 2009

By Expert Author: Kaushik Mukherjee | Article Abstract
Word Count: 360 words | Views: 614 view(s)
In 1889, Henry David Lee launched the Lee mercantile company on the world. Lee was provoked by the conflicting quality and feature of foreign work wear and decided to produce quality US garments. H.D Lee designed Lee Overall, in the year 1911. The initial brand model was named the “Lee Bib Overall”, made in 7.5-ounce denim containing an all-functional chest pocket and a button fly. In 1913, Lee conceived the Union-All and become an imperative part in its industry. Lee was also producing jackets and dungarees but in 1913, Union-All work jumpsuit was produced trailed by the first- ever "Overall" in 1920 - setting the establishment for Lee's early development.

Buddy Lee was the Lee Jeans advertising mascot. This promotional item worked for the company from 1920 to 1962, was brought back as the idol of TV advertising for the company's Lee Dungarees collection from 1998 until the mid-2000. Zipper fly was on of the best selling creations by Lee. Lee launched many new creations to manufactured denim throughout the 20s.

In the ‘30s and ‘40s Lee become the America’s number 1 manufacturer of work clothes. Lee continued to build on their brand and in 1950, Lee as the company endeavored into casual wear.

Lee stretched out its intense growth and development throughout the ‘60s, branched out to 51 countries and merging with VF Corporation in 1969. The company continued to inflate its fashion ranges all through the '70s, '80s and '90s, introduction Lee National Denim Day in 1996.

Today's Lee is all about bringing more fashion, finishes, grace, texture, fits and choices than ever before to market.

Our range of Lee Jeans are unrestrained and varied to suit every individual's personal taste. You are sure to find your preferred fit with Lee men's casual clothing. Shop our range of tough and comfy men's jackets, pants and blue jeans. You will find our Lee Jeans in either prewashed comfortable fit, boot cut, and in many other styles.

If you need more information on Lee Jeans, feel free to get in touch with Substance Designer Clothing. With Substances rare and exclusive mix of brands we hope to provide our clients with a sense of individuality and class!
Kaushik Mukherjee

About the Author/Author Bio

Substance opened its doors to the public in November 2005 in Ormskirk just outside Liverpool. To know more, click Lee Jeans. Why buy Lee Jeans?.

Article Source: http://www.articlesphere.com/Article/Lee-Jeans---2009/166954

Article Submitted: 2008-11-14 | This Article has been viewed 614 times.

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