For a lot of people, summer time marks the start of garage sale season. Everybody likes to find a bargain. If you have a garage full of items like old sports equipment, clothes the kids have grown out of, hangers, dishes, or knick-knacks have a garage sale of your own. This article will discuss the importance of effective advertising to maximize your garage sale profits.
According to a recent survey, most garage sale shoppers locate the sales they are going to peruse in three different ways: newspaper ads, internet ads, and signs. If you do not advertise you will not have very many customers. If you decide to take out a newspaper ad ask a few of your neighbors if they might want to do a garage sale the same weekend that you are planning. A multi-family sale is much more likely to attract interest among those who peruse the classifieds.
Most newspapers offer package deals for garage sale ads that will allow you to run a 4 line ad for 1-3 days for about $20. The best days for garage sales are Saturdays and Sundays. You want the ad to be in the paper the morning of and the day before your sale, so be sure to submit your ad the Monday before your garage sale weekend since this is the deadline most papers have for ads to be included in the weekend paper. You can submit your ad in person, by phone, or online on your local paper’s website.
Advertising on the web in places like Craigslist.com is a great source for free advertising. Follow the easy to use instructions on their website to post your ad. You will want to post your ad on craigslist.com closer to your sale date to be towards the top of the list. Other internet sources for advertising your sale include facebook.com or myspace.com if you already have an account and network base with those sites.
Be sure to place clearly marked signs, so garage sale connoisseurs can easily navigate their way to your driveway. Cardboard works just fine for this, but if you want to get serious purchase a few pieces of brightly colored poster board, a large permanent black marker, and some duct tape. Plan out your signs and their slogans before you start writing them up. Determine how many you will need to make by mapping out where you will be placing them. The best locations are at the major intersections surrounding your sale location and at any right or left turns along the way. At each intersection you will need to have a sign facing both directions of traffic. The intersection signs should have the address, the time the sale begins and ends, as well as the words GARAGE SALE clearly and legibly written. Place a sign with the words “garage sale” and a directional arrow at any left or right turns on the way to your location from the intersections. Utilize smaller pieces of poster board with arrows drawn on them to post below your signs. Put your signs up either the night before or the morning of your sale.
Advertising in the paper, on the internet, and with bright, easy-to-read signs that lead to your sale will significantly increase your customer base. However, getting customers to come is only half the work towards a profitable garage sale. The sequel to this article will talk about how to maximize your garage sale profits through organization and presentation.
About the Author: Ron Maier is the President of Everything Hangers, a leading online provider of
plastic hangers. For more information, please visit
http://www.everythinghangers.com.
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