If you're sourcing and shipping products from a drop shipper, you're likely making a common marketing mistake that can sabotage your business by costing you sales and limiting visitors to your listings. The good news is, once you know what’s wrong you’ll find it easy to correct.
So, what is this common mistake unknowingly made by many eBay sellers?
It's using the exact product descriptions and photos provided by the drop shipper as your own. Although it seems logical, "pushing" those materials into your listing are the kiss of death for your sales. The problem is that most people do the exact same thing in a quest to save time and put their business on autopilot. By copying and pasting this cookie cutter text you’re making yourself more of a “me too” than you can image. You’re not giving anyone a good reason why to choose you over your competition.
Worse still, what you’re doing can prevent those all important search engine visitors from finding your eBay listings. When you and hundreds of your best competitors use the same copy and visuals the search engine spiders see it as one thing...
Duplicate content.
And search engine spiders hate duplicate content, so much so that they’ll even go so far as to tell the "big daddy" spider to give your listing a low search result ranking because of it. The result is that your business may show up in a Google search on page 53 wondering why another seller's listing hit on the first page. And, as we all know, if you want to make money on eBay you’ve got to be the one that gets on that all important page one.
So, take a few minutes and create your own unique listing description. Yes it takes longer than the 'ole "copy and paste" from the drop shipper but creating unique copy will sell your product better, get higher rankings in the search engines and more traffic to your listing. Remember that having hundreds of products listed "quickly" on eBay in the wrong manner doesn’t make you any money. Knowing how to sell those products does!
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