Own your Domain Before Your Competitors Do

 By: Sarah Juknievich
Just because you purchased a domain name does not necessarily mean that you own it.

Domain names are used to identify one or more IP address that is typed into the URL search bar. Companies have the ability to purchase multiple domain names, often relating to competition or services, and repoint the URL to point to their own website - this is why you should buy relating domain names before your competitors do! By owning multiple domains you will increase the overall traffic to your website and have higher visibility on search platforms.

For example, Kirk’s domain name is kirkcommunications.com. Since Kirk Communications owns that web domain, no other business can use it. However, competing companies could attempt to purchase relating domain names, such as “kirkcommunication” with the domain name missing the “s” at the end, and have individuals who were searching for Kirk’s services now redirected to their (a competitor’s) site. We may be Kirk Communications, but we did not own our name in this hypothetical domain situation.

Protect your business, and brand, by ensuring that you own the rights to your domain. In order to protect your brand, the best website and development practice would be to ensure that you own your website domain.

There are many advantages to owning your company’s domain. These are just a few of the most important benefits to consider:

1. Increase your Search Ranking
Amongst the hundreds of search ranking factors Google takes into consideration, one of them weighs heavily on domain names. If you own your unique business domain, Google will rank your website higher than those that use free domain names from web hosting sites.

2. It’s All Yours
By owning your own domain, you own your company name on the web. This sense of ownership will increase brand awareness and project your company as professional in the digital marketplace which will help grow your business online. Your brand will also build up its credibility. By having a clean domain name your company will stand out and be cohesive throughout your digital strategy and marketing materials.

3. Company Email Accounts
Emailing is a critical activity that every business partakes in, so it is important to have a company email that matches your domain name. For example, your company emails will follow yourname@yourcompany.com. By linking the two you will have instant brand recognition from customers who are trying to contact you. Email marketing campaigns will also be coming from your reputable company email accounts. By having your company name after the @ symbol, you will increase the trust in your customer relationships and have consistent contact information across every employee.

4. Flexibility
When you own your domain you have the flexibility to switch web hosts at any time. You will take your domain name and company email addresses with you. If another web hosting company owns your domain, you will not have the option to switch to another website hosting with your domain. Website design and development is constantly changing, along with the web hosting websites, so it is crucial to own your domain.

Need help purchasing domains for your company’s website? In the middle of switching web hosting? Kirk Communications, a website design and development company, can guide you. Call 603-766-4945 or visit www.kirkcommunications.com for more information.
loading...
Artice Source: http://www.articlesphere.com

Related Articles in Domain Names


People interested in the above article are also interested in the related articles listed below:

In addition to all the tips and suggestions from Part 1 of this article series, here are some other things to pay attention to when selecting domain names. Domain Extensions - Many webmasters wrestle not only with choosing the best domain name, but also with the decision of what domain extensions to select for their website. The following is a general guide to what the most popular domain extensions represent...
Domain registration is the first step for launching any websites. It may be your business and your identification as well as your web address also. If you are consider about the launching your business site and desire to make profit from this then you just choose a domain name and you can make contact with various domain registration websites.
How to do a website! The question that has stumped millions and made web guys like me a living. Well, anymore, putting up a website does not require a degree in "thinkology" (is that what the Wizard called it when he gave the Scarecrow his diploma?). It just requires a checklist and a website to go to! Here's your list:
loading...

More in Domain Names

Excellent, Larry. Thank you for taking the new article directory technology and making it work to the max. I encourage everyone to keep contributing and contributing regularly. I can attest to the fact that this site is already a strong directory in a field of many. Kudos to Larry!

Matthew C. Keegan
The Article Writer

 

I find it a delight to use both as an author and a publisher. It is full of nice little surprises that make the whole process of writing, reading and publishing articles a complete delight. This is one that comes out tops and beats the rest hands down.

Eric Garner
Managing Director
ManageTrainLearn

 

I did a Google search and came across your site. It was exactly what I was looking for and was elated to find such a broad range of articles. As I am launching a free magazine in a small town in Florida, I wanted to be as resourceful as possible while still being able to provide some content that is interesting and well written. Your site has all the variables in the mix. Excellent Site hitting all the notes in the scale sort of speak.

Mo Montana
Florida, USA

Article Topics

 
Copyright © 2005 - by Larry Lim, Singapore - Article Search Engine Directory at ArticleSphere.com™
All Rights Reserved Worldwide. All Trademarks and Servicemarks are the property of the respective owners.
ArabicBulgarianCatalanChinese (Simplified)Chinese (Traditional)CzechDanishDutchEnglishEstonianFinnishFrenchGermanGreekHaitian CreoleHebrewHindiHungarianIndonesianItalianJapaneseKoreanLatvianLithuanianNorwegianPersianPolishPortugueseRomanianRussianSlovakSlovenianSpanishSwedishThaiTurkishUkranianVietnamese