A quick definition of Page Rank - a numerical value to measure the relative importance of the web page within the Internet. Wikipedia has a more detailed explanation at en.wikipedia.org/wiki/Page_rank. Put http:// in front for the full URL. Article sites do not allow an active link in the first paragraph.
Page Rank was developed by Larry Page and Sergey Brin as part of a research for a new search engine. Guess what the name of that search engine is? Yep, Google.
The rank of pages in a website is a major factor that Google uses to rank a website. I commented in early December 2006 that the traffic to the RJO site had suddenly increased. This was due to RJO making it to the first page of the search engines. This was the same time that Google raised the page rank for the RJO home page to a page rank 3.
How do you find the page rank for a page? If you install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank. It is handy to know if you are looking at a page that Google has ranked as valuable or if it is not rated.
I have used the Google toolbar for sometime, and I find it very handy for page rank and for quick Google searches.
Bottom line. If you are building a website, you need traffic to your site. The page rank of the pages in the site will determine where they rank on the search engines. Be on the first page of Google and you will get your traffic. Anywhere else, you are almost invisible.
Remember this when you are building your web site.
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