Do you want to increase the revenue of your online business website? If so, let Google help you to do just that, by combining Google AdSense, Google AdWords, and by using search engine optimization for Google.
AdWords is a program that brings traffic, but costs money. AdSense is a program that sends traffic, and makes money. Google Search sends traffic and costs no money. Here are some power tips to help you combine the three programs in an effective way.
1.) Even if you are using Google AdWords, make sure that you are still using search engine optimization as well. This will help you get a better position in the search engines, and once you make it to the top of the results - the first page - you won't have to spend money on Google AdWords anymore.
2.) Create content on your website that targets high priced keywords, and get AdSense ads on those pages. This can greatly help in funding your Google AdWords ads by paying you more money through the Google AdSense program.
3.) Never count on your Google AdSense income to cover your AdWords campaigns completely. It's great for helping to recoup some of the costs associated with your Google AdWords campaigns, but AdSense rarely covers all of those costs.
4.) Don't cut your own throat. If you are running AdSense ads on a site that you are advertising in Google AdWords, you may be spending more money than you are making. Use AdWords on sites that sell an affiliate product or your own product, use AdSense only on pages that aren't designed to sell any other product.
5.) Use Google AdWords to test, without using Google AdSense. The AdSense program doesn't tell you exactly what ads were clicked on your site, and it is not an effective testing tool. Google AdWords, on the other hand, is an effective testing tool.
6.) If you are using Google AdWords to bring traffic to an AdSense site that you have, use caution. Make sure that you aren't paying more than you are making! To avoid this, when selecting keywords for your site, use key phrases that cost less and are related to your topic or your AdWords campaign, but then target the highest paying keywords in that group within your content.
As you can see, there has been a lot of testing done, but everyone is getting different results. You have to determine, for yourself, with the help of testing, where to put your ads, and where they work best. Again, run your own tests.
Put the code on the left for a week, and see how it does, and then move it to the right. Put it at the top of the content, and then try it in the middle. Most people agree that the ad code at the bottom of the content doesn't work that well.
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