Determining what master resale rights products and private label rights products will be in demand, how to organize your website, and how to most effectively draw targeted traffic to your website are critical to your success. There are countless opportunities on the Internet, but sometimes there are so many that it is hard to know where to focus. For example, have you ever wondered:
Whether master resale rights products or private label rights products are most in demand?
What topics are most in demand?
Whether people are more interested in eBooks or in software and scripts?
Whether you should be blogging and pinging RSS feed directories?
Whether you should add an articles section to your website?
Whether anyone really reads terms of service or privacy policies?
I recently spent a number of hours pouring over eight weeks worth of log files for a master resale rights and private label rights website, and learned the answers to the questions above.
1. Which are most in demand, master resale rights products or private label rights products?
More than five times as many people visited the Master Resale Rights category as visited the Private Label Rights category.
2. What topics are most in demand?
People are very interested in new master resale rights products and private label rights products. The third most visited page was the "What's New" page. About a third of the people who visited the home page visited the "What's New" page. The topic that attracted the most visitors was Niche Products, followed closely by Internet Marketing and then Webmaster Resources.
3. Are people more interested in eBooks or in software and scripts?
The three most popular types of master resale rights products and private label rights products were eBooks, Software and Scripts, and other Membership Web Sites. Three times as many people visited the eBooks section as visited the Software and Scripts section. The Membership Web Sites section was only slightly less popular than the Software and Scripts section.
4. Should you be blogging and pinging RSS feed directories?
The most visited page on the entire website was the main RSS feed page. If you are not using RSS feeds on your site and pinging RSS feed directories when you post, you may be missing out on a huge amount of traffic. And though the blog section had very few posts, it was one of the most visited sections on the website.
5. Should you add an articles section to your website?
Like the blog section, the articles section was one of the most visited sections on the website. If you don't have a blog and an articles section on your website, you are missing out on a lot of traffic. A great way to use blogs and articles sections is to post news and articles and then include teasers in email newsletters to your subscribers. Just put a short introduction or a summary of each in your newsletter, with links for your subscribers to follow and read more. That's a great bridge to bring people from your newsletter back into your website.
6. Does anyone really read terms of service or privacy policies?
I was very surprised to learn that more people read the terms of service and privacy policy than any other section other than the What's New section, the Master Resale Rights section, and the eBooks section. I think there are two very important reasons for this. First, everyone wants to be reassured that their personal information will be private. And second, with master resale rights and private label rights, people really want to know what their resale rights will be, what they can and cannot do with the products. If you don't have terms of service and a privacy policy posted on your website, people may be more hesitant to do business with you.
I hope the information above is useful for you. Of course the most useful information for you will be the information you gather from your own log files and marketing tests, but at least the information above may give you some tips on where to focus first.
Copyright 2006 Mike Adams
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