Search Engine Bootcamp

What is Search Engine Bootcamp? Search Engine Bootcamp is a one-day Search Engine Marketing seminar, designed to maximise your knowledge on a wide range of search engine marketing techniques, ranging from how to build a search engine friendly website to understanding what options are available for pay per click search advertising.

Agenda
This is the agenda for the November 2006 event, some speakers may change for the event in March, but the content will not.

Registration is between 08:15 and 08:45, a short welcome address will begin at 0845 followed by the first of four obstacle courses at 0900, so look sharp.

Obstacle Course #1

0900 - 0930 Key Topic 1 – Search Term Research, Selection and Targeting
It all starts here, building a successful search advertising campaign for both SEO & PPC begins with intelligent keywords research and selection.
John Matthews , DGM

0930 - 1000 SEO/organic Topic 1 – SEO Site Structure
Discover what it takes to build SEO friendly sites (retrospectively covered also) to improve page rank and link flux, includes overview of Whitehat SEO do's and don'ts.
Aidan Beanland, Yahoo!7

1000 - 1030 PPC topic 1 – Broad match + other PPC targeting options?
Broaden you keyword inventory and you'll quickly capture more referrals, this session will teach you how to build, monitor and safeguard against picking unqualified search terms + we will look at other targeting options like day parting and more…
Andy Jamison, FirstClick Consulting

1000 - 1030 Advanced SEO - Web Site Accessibility
Web accessibility is an important issue & one that is too often ignored, having a site that can be used with a Braille reader or speech synthesizer means in most cases you have also built a site that will be easily indexed by search engines, learn how to make your site more accessible.
Chris Dimmock, Cogentis

1030 - 1045 Question Time, open session with speakers from all three sessions1045 - 1100 Morning tea

Obstacle Course #2

1100 - 1130 Key Topic 2 – Creative Management
Relevance doesn't stop with a search term. good ad copy and titles and descriptions in your site can mean the difference between a high or low click through rate.
Simon Dunwoody, The Found Agency

1130 - 1200 SEO/organic Topic 2 – SEO Content
Learn the key elements of online writing, keyword selection and use and internal linking strategies.
Amye Saunders and Rupali Shah, 24/7 Real Media

1200 - 1230 PPC topic 2 – PPC Management Tools
Overview of the wide range of tools that are available for bidding on and managing paid search.
Barry Smyth, Search Strategies

1200 - 1230 - Advanced SEO - Optimising for Flash & CMS
Optimising for flash, learn the pitfalls and solutions of dynamic and database driven websites + working with content management systems.
John Bolakis, SEO Australia

1230 - 1245 Question Time, open session with speakers from all three sessions

1245 - 1345 Lunch


Bruce Gow - Search Engine Guy

Obstacle Course #3

1345 - 1415 Key Topic 3 - Landing pages
You've research keywords, added them into your site, written some killer ad copy and started a PPC account, know what do you do? This sessions covers landing page building and optimisation.
Monte Huebsch, Aussieweb

1415 - 1445 SEO/organic Topic 3 – Link Building
Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.
Jeremy Bolt, Bruce Clay

1445 - 1515 PPC topic 3 - Local Search
Why is local search important? Find out who the players are and what benefits your business can get from being included in the Local Index's.
Peter Crowe, Life Events Media

1445 - 1515 Advanced SEO - Advanced Search Copy Writing & Article PR
You can use Article PR as a way of increasing your traffic from search engines by increasing your ranking. It's a completely legal form of Search Engine Optimization (SEO), favoured by Google.
Bruce Gow, Search Engine Guy

1515 - 1530 Question Time, open session with speakers from all three sessions

1530 - 1545 Afternoon tea

Obstacle Course #4

1545 - 1615 Key Topic 4 - The Tools
An overview of all the tools available today to help you with a wide variety of issues, particularly, post click conversion analytics and tracking your sites SEO performance.
Rod Jacka, Panalysis

1615 - 1645 SEO topic 4 – Live Interactive SEO Clinic
One lucky recruit will have their serial number drawn and will have a site of their choice analysed for search engine friendliness.
Guy Wayland and Michael Motherwell, WMS Consulting

1645 - 1730 The Speakers Forum
Open Q&A session with all our speakers from today + four special guests from the Search Industry.

1730 - 1830 Networking Drinks

About Search Strategies

Search Strategies is Australia's only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

They are in the process of building a new system that will allow search buyers & search services sellers to connect with each other.

Search Strategies owner - Barry Smyth - is also a very proud member of SEMPO, the Search Engine Marketing Professionals Organisation.

To learn more about what they do please feel free in contacting us on +612-8004-0891 or visit http://www.searchengine-guy.com.au for more information

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