In recent years there has been a frenzy of sporting goods stores mergers and acquisitions. This is good news and bad news for the consumer. The goods news is the ability for the larger sporting goods chains to adapt many of the smaller specialty stores qualities.
Given the specialty sporting goods stores learned how to adapt their products to the consumer almost dynamically; the major sporting goods stores have been able to incorporate the same ideas. The major sporting goods stores are better now at competing with specialty stores.
Next time you go to a Sports Authority or Dicks Sporting Goods look around at the new specialty products they carry. Even big box discount stores such as Walmart and Target have a greater offering of sporting goods.
Sporting goods stores are not all created equal so consider the following:
1. What is the mix of specialty products with typical sporting goods?
2. Can you find online coupons are any other special promotions?
3. When shopping a store, can you easily find what you are looking for?
Sporting goods stores are finally waking up to the reality that they must adapt to their consumers needs both in form of product and shopping experience. Without the focus on the consumer the sporting goods stores will not succeed in the future.
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